field marketing

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One Tool Helping Beauty Brands Grow Faster in the Field

CPG Tools & Tech

One Tool Helping Beauty Brands Grow Faster in the Field

Sara Mack

It probably feels like some days your brand’s growth depends on your ability to be in 15 places at once. As much as you hone your teleportation skills, it likely isn’t possible to monitor consumers, retail staff, and your product displays all at once. Winning beauty brands have figured out how to get the data that brings them closer to reaching their retail performance goals, and it all stems from one easy-to-use tool. In this post,..

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5 Min Read
Beauty Merchandising Representative: Definition, Job Description, Salary, and More

Field Marketing

Beauty Merchandising Representative: Definition, Job Description, Salary, and More

Sara Mack

If you’re looking for a position that will get your team out of the office and into the community to spread the word about your most exciting products, beauty merchandising jobs should probably be on..

5 Min Read
3 Ways to Stay Organized When Your Car is Your Office

Field Marketing

3 Ways to Stay Organized When Your Car is Your Office

Terri Williams

One of a brand's most important assets is its road warriors. Brand ambassadors, sales reps, merchandisers -- they all spend a huge part of their workday in the car, hopping from store to store or..

5 Min Read
5 Sample Retail Sales Audits Your Brand Can't Live Without

CPG KPIs & Reporting

5 Sample Retail Sales Audits Your Brand Can't Live Without

Sara Mack
6 Min Read
Secrets From the Field: 3 Education Tips for Beauty Brands

Field Marketing

Secrets From the Field: 3 Education Tips for Beauty Brands

Sara Mack

Cosmetics staff at stores like Sephora and Ulta help to bridge the gap between manufacturing and the end-user. Because a cosmetic’s store staff has the power to influence the success of your products..

8 Min Read
How to Build the Ultimate Merchandising Strategy at Sephora, Ulta, and CVS

Packaging

How to Build the Ultimate Merchandising Strategy at Sephora, Ulta, and CVS

Sara Mack

When shopping for cosmetics, today’s customers look for a brand that appeals to a wide audience rather than just the stereotypical makeup-loving girl. Customers demand a brand that fulfils their..

9 Min Read
Why CPG Disruptors Don't Get Branding Right the First Time

CPG Tools & Tech

Why CPG Disruptors Don't Get Branding Right the First Time

Sara Mack

Industry disruptors constantly get branding wrong in their quest to get it right. As you pour more energy into strengthening your brand’s persona, you probably won’t get it right the first time...

11 Min Read
Get Inspired: How to Pull Off These 5 Brewery Field Events

Field Marketing

Get Inspired: How to Pull Off These 5 Brewery Field Events

Sara Mack

Every beer company wants to get the word out about its brews, and field events help to get the job done. If you’re creative, you can dream up a million ways to get your beer into people’s hands and..

5 Min Read
How 3 Local Breweries Are Standing Out in a Crowded Beer Market

Field Marketing

How 3 Local Breweries Are Standing Out in a Crowded Beer Market

Melissa Sonntag

It’s 2018, and as a brewer, you feel like you’re drowning in beer -- and not in a good way. At this point in the game, there are over 5,000 breweries in the U.S., and that number will only continue..

9 Min Read
We Asked 300 Brands How They Drive Upsells: Here Are 10 Takeaways

Client Management

We Asked 300 Brands How They Drive Upsells: Here Are 10 Takeaways

Victoria Vessella

If you’ve read our blog before, you know we work with thousands of brands who are vying to take over their category. Whether they’re just breaking into a new segment or gearing up to unseat a..

1 Min Read
The Perfect Playlist For Your Day in The Field [#MondayMotivation]

Team Building

The Perfect Playlist For Your Day in The Field [#MondayMotivation]

Melissa Sonntag

Picture this: There you are, at the start of the workday, walking out to your car to begin your shift in the field. As you mentally recite the list of the visits you’ll be making today, the warm..

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