field marketing

Field Marketing

Brand Activation Manager: Job Description, Salary, & More

If you have a background in sales or marketing and you want to fire up a brand’s marketing strategy with lots of creativity, becoming a brand activation manager might be the best career choice for..

Field Marketing

24 All-Star Brand Activations That Will Inspire Your Next Campaign

Whether your brand is releasing a new line that could use some extra hype, needs a little TLC to get some more recognition, or is just starting out, a brand activation campaign is a great way to get..

CPG Tools & Tech

One Tool Helping Beauty Brands Grow Faster in the Field

It probably feels like some days your brand’s growth depends on your ability to be in 15 places at once. As much as you hone your teleportation skills, it likely isn’t possible to monitor consumers,..

Field Marketing

3 Ways to Stay Organized When Your Car is Your Office

One of a brand's most important assets is its road warriors. Brand ambassadors, sales reps, merchandisers -- they all spend a huge part of their workday in the car, hopping from store to store or..

CPG KPIs & Reporting

5 Sample Retail Sales Audits Your Brand Can't Live Without

Using audits to keep your brand’s growth on the right track is smart. What’s even smarter, though, is realizing that audits are not one size fits all. Even though a generic retail audit can evaluate..

Team Building

What CPG Brands Can Learn From Street Teams in the Music Industry

Even if you’ve never read a written definition of the street team marketing strategy, you’ve probably experienced one. If you’ve ever been handed an index card on the street with a download code for..

Field Marketing

Secrets From the Field: 3 Education Tips for Beauty Brands

Cosmetics staff at stores like Sephora and Ulta help to bridge the gap between manufacturing and the end-user. Because a cosmetic’s store staff has the power to influence the success of your products..

Packaging

How to Build the Ultimate Merchandising Strategy at Sephora, Ulta, and CVS

When shopping for cosmetics, today’s customers look for a brand that appeals to a wide audience rather than just the stereotypical makeup-loving girl. Customers demand a brand that fulfils their..

Field Marketing

Use These 6 Social Media Tips to Boost Your Beauty Brand Online

It’s 2018 -- at this point you know building a brand-forward Instagram profile or Twitter feed is about way more than just putting a lot of content out there. Pulling off a head-turning social media..