field marketing

CPG Tools & Tech

6 Territory Management Questions for Smarter Field Management

A big part of organizing your field team is evolving your territory management strategy into the best possible rep-grouping method. In this post we’ll tackle the big questions brands struggle with as..

Field Marketing

Brand Activation Manager: Job Description, Salary, & More

If you have a background in sales or marketing and you want to fire up a brand’s marketing strategy with lots of creativity, becoming a brand activation manager might be the best career choice for..

Field Marketing

24 All-Star Brand Activations That Will Inspire Your Next Campaign

Whether your brand is releasing a new line that could use some extra hype, needs a little TLC to get some more recognition, or is just starting out, a brand activation campaign is a great way to get..

Field Marketing

Beauty Merchandising Representative: Definition, Job Description, Salary, and More

If you’re looking for a position that will get your team out of the office and into the community to spread the word about your most exciting products, beauty merchandising jobs should probably be on..

Field Marketing

3 Ways to Stay Organized When Your Car is Your Office

One of a brand's most important assets is its road warriors. Brand ambassadors, sales reps, merchandisers -- they all spend a huge part of their workday in the car, hopping from store to store or..

CPG KPIs & Reporting

5 Sample Retail Sales Audits Your Brand Can't Live Without

Using audits to keep your brand’s growth on the right track is smart. What’s even smarter, though, is realizing that audits are not one size fits all. Even though a generic retail audit can evaluate..

CPG Tools & Tech

How to Maximize Activity Management Software (In Every Field)

According to Buyerzone’s 2013 market report, 91% of companies mobilizing more than 11 employees use activity management software. Obviously, not all of these companies do the same jobs -- all of them..

Team Building

What CPG Brands Can Learn From Street Teams in the Music Industry

Even if you’ve never read a written definition of the street team marketing strategy, you’ve probably experienced one. If you’ve ever been handed an index card on the street with a download code for..

Field Marketing

Secrets From the Field: 3 Education Tips for Beauty Brands

Cosmetics staff at stores like Sephora and Ulta help to bridge the gap between manufacturing and the end-user. Because a cosmetic’s store staff has the power to influence the success of your products..