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How to Build the Ultimate Merchandising Strategy at Sephora, Ulta, and CVS

Packaging

How to Build the Ultimate Merchandising Strategy at Sephora, Ulta, and CVS

Sara Mack

When shopping for cosmetics, today’s customers look for a brand that appeals to a wide audience rather than just the stereotypical makeup-loving girl. Customers demand a brand that fulfils their needs by restocking well-loved products and placing emerging products on shelves. In this article we talk through how your brand can rise to the occasion and meet these needs to merchandise your products at Ulta, Sephora, and CVS in..

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12 Min Read
Use These 6 Social Media Tips to Boost Your Beauty Brand Online

Field Marketing

Use These 6 Social Media Tips to Boost Your Beauty Brand Online

Sara Mack

It’s 2018 -- at this point you know building a brand-forward Instagram profile or Twitter feed is about way more than just putting a lot of content out there. Pulling off a head-turning social media..

5 Min Read
Interview: Beverage Brand Founder on Using What You’ve Got to Grow

Field Marketing

Interview: Beverage Brand Founder on Using What You’ve Got to Grow

Victoria Vessella

On a recent trip to the West Coast, we had the opportunity to connect with Fernando Lopez, founder of beer cocktail mix brand I Love Micheladas. As co-proprietor of a traditional Oaxacan restaurant, ..

9 Min Read
Why CPG Disruptors Don't Get Branding Right the First Time

CPG Tools & Tech

Why CPG Disruptors Don't Get Branding Right the First Time

Sara Mack

Industry disruptors constantly get branding wrong in their quest to get it right. As you pour more energy into strengthening your brand’s persona, you probably won’t get it right the first time...

11 Min Read
Get Inspired: How to Pull Off These 5 Brewery Field Events

Field Marketing

Get Inspired: How to Pull Off These 5 Brewery Field Events

Sara Mack

Every beer company wants to get the word out about its brews, and field events help to get the job done. If you’re creative, you can dream up a million ways to get your beer into people’s hands and..

5 Min Read
How 3 Local Breweries Are Standing Out in a Crowded Beer Market

Field Marketing

How 3 Local Breweries Are Standing Out in a Crowded Beer Market

Melissa Sonntag

It’s 2018, and as a brewer, you feel like you’re drowning in beer -- and not in a good way. At this point in the game, there are over 5,000 breweries in the U.S., and that number will only continue..

9 Min Read
We Asked 300 Brands How They Drive Upsells: Here Are 10 Takeaways

Client Management

We Asked 300 Brands How They Drive Upsells: Here Are 10 Takeaways

Victoria Vessella

If you’ve read our blog before, you know we work with thousands of brands who are vying to take over their category. Whether they’re just breaking into a new segment or gearing up to unseat a..

12 Min Read
3 Secrets to Building a Holiday Campaign That Sells All Year Long

CPG Industry News

3 Secrets to Building a Holiday Campaign That Sells All Year Long

Melissa Sonntag

Ah, the holidays. While the thought of colder weather may make us cringe, we are approaching the holiday season, and the excitement isreal.Along with good eats and holiday parties, we can expect to..

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The Perfect Playlist For Your Day in The Field [#MondayMotivation]

Team Building

The Perfect Playlist For Your Day in The Field [#MondayMotivation]

Melissa Sonntag

Picture this: There you are, at the start of the workday, walking out to your car to begin your shift in the field. As you mentally recite the list of the visits you’ll be making today, the warm..

5 Min Read
7 Field Team Management Lessons from Game of Thrones

Field Marketing

7 Field Team Management Lessons from Game of Thrones

Sarah Mooney

Okay. It sounds like a stretch, but stick with me.

The seventh season of Game of Thrones premiered on Sunday, July 16th, on HBO.

In preparation, the Repsly team rewatched last season, shared..

9 Min Read
Product Demonstrator: Definition, Job Description, Salary, and More

Field Marketing

Product Demonstrator: Definition, Job Description, Salary, and More

Elise Renner

Wondering how to become a product demonstrator? First, you must read up on the role and responsibilities of the job. Though product demonstrators have been around since the invention of the wheel,..

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