On a recent trip to the West Coast, we had the opportunity to connect with Fernando Lopez, founder of beer cocktail mix brand I Love Micheladas. As co-proprietor of a traditional Oaxacan restaurant, Guelaguetza, Lopez was no stranger to the food and beverage scene before launching his craft mixer company.
Industry disruptors constantly get branding wrong in their quest to get it right. As you pour more energy into strengthening your brand’s persona, you probably won’t get it right the first time...
Every beer company wants to get the word out about its brews, and field events help to get the job done. If you’re creative, you can dream up a million ways to get your beer into people’s hands and..
It’s 2018, and as a brewer, you feel like you’re drowning in beer -- and not in a good way. At this point in the game, there are over 5,000 breweries in the U.S., and that number will only continue..
If you’ve read our blog before, you know we work with thousands of brands who are vying to take over their category. Whether they’re just breaking into a new segment or gearing up to unseat a..
Ah, the holidays. While the thought of colder weather may make us cringe, we are approaching the holiday season, and the excitement isreal.Along with good eats and holiday parties, we can expect to..
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Picture this: There you are, at the start of the workday, walking out to your car to begin your shift in the field. As you mentally recite the list of the visits you’ll be making today, the warm..
Okay. It sounds like a stretch, but stick with me.
The seventh season of Game of Thrones premiered on Sunday, July 16th, on HBO.
In preparation, the Repsly team rewatched last season, shared..
Wondering how to become a product demonstrator? First, you must read up on the role and responsibilities of the job. Though product demonstrators have been around since the invention of the wheel,..
As a growing brand, one of the cornerstones of your marketing strategy is probably sharing stories and photos that show the world how much people love your products. It's easy enough to get sharable..
The days of traditional, in-your-face advertising are being eclipsed by more creative ways of spreading the word about a brand. Companies are realizing that their users are becoming more and more..
