field marketing

20 Min Read

Merchandising

24 All-Star Brand Activations That Will Inspire Your Next Campaign

Sara Mack

Whether your brand is releasing a new line that could use some extra hype, needs a little TLC to get some more recognition, or is just starting out, a brand activation campaign is a great way to..

6 Min Read

CPG Tools & Tech

One Tool Helping Beauty Brands Grow Faster in the Field

Sara Mack

It probably feels like some days your brand’s growth depends on your ability to be in 15 places at once. As much as you hone your teleportation skills, it likely isn’t possible to monitor..

5 Min Read

Field Marketing

Beauty Merchandising Representative: Definition, Job Description, Salary, and More

Sara Mack

If you’re looking for a position that will get your team out of the office and into the community to spread the word about your most exciting products, beauty merchandising jobs should probably be..

4 Min Read

Field Marketing

3 Ways to Stay Organized When Your Car is Your Office

Terri Williams

One of a brand's most important assets is its road warriors. Brand ambassadors, sales reps, merchandisers -- they all spend a huge part of their workday in the car, hopping from store to store or..

5 Min Read

CPG KPIs & Reporting

5 Sample Retail Sales Audits Your Brand Can't Live Without

Sara Mack
7 Min Read

CPG Tools & Tech

How to Maximize Activity Management Software (In Every Field)

Sara Mack

According to Buyerzone’s 2013 market report, 91% of companies mobilizing more than 11 employees use activity management software. Obviously, not all of these companies do the same jobs -- all of..

11 Min Read

Team Building

What CPG Brands Can Learn From Street Teams in the Music Industry

Sara Mack
5 Min Read

Merchandising

Secrets From the Field: 3 Education Tips for Beauty Brands

Sara Mack

Cosmetics staff at stores like Sephora and Ulta help to bridge the gap between manufacturing and the end-user. Because a cosmetic’s store staff has the power to influence the success of your..

7 Min Read

Merchandising

How to Build the Ultimate Merchandising Strategy at Sephora, Ulta, and CVS

Sara Mack

 

When shopping for cosmetics, today’s customers look for a brand that appeals to a wide audience rather than just the stereotypical makeup-loving girl. Customers demand a brand that fulfils their..

11 Min Read

Field Marketing

Use These 6 Social Media Tips to Boost Your Beauty Brand Online

Sara Mack

It’s 2018 -- at this point you know building a brand-forward Instagram profile or Twitter feed is about way more than just putting a lot of content out there. Pulling off a head-turning social..

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