What are some of the most crucial dashboard views your CPG business needed yesterday in order to measure how the work your teams get done in the field impacts sales? Whether your brand sells snacks or sneakers, understanding how your reps are working in the field to meaningfully move the needle on growth is important to your brand’s long-term success.
The COVID-19 pandemic brought unprecedented challenges and obstacles throughout the 2020 calendar year, forcing many companies to re-examine how they work and operate from the top-down. For many CPG..
Brand ambassadors are an excellent way for CPG companies to expand awareness and reach a wider target audience. In its most basic form, the main role of brand ambassadors is to represent, promote,..
(This article originally appeared on G2: Source)
Brick-and-mortar retail isn't going anywhere.
Despite the clamor surrounding the so-called retail apocalypse, studies show that more than half of..
No business wants to be left with excess stock, but unfortunately this is inevitable for even the most successful CPG companies. That’s because excess inventory often results from factors outside of..
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For any new company or startup, starting a brand ambassador program is a great step in the right direction. Nowadays, many businesses use brand ambassadors to promote their brand during field..
50% of consumers are likely to switch brands if a company doesn’t anticipate their needs via a proper merchandising strategy. Based on marketing research by San Diego State University Professor Iana..
Launching a brand ambassador program is a massive step toward building brand awareness, but it takes a careful approach to plan campaigns that actually move the needle on sales.
Social media and..
Merchandising, sales, and demo teams are the unsung heroes of CPG marketing. From winning new retail placements to driving sales at face-to-face events, retail services firms can have a huge impact..
What you see is what you get. At least to the human mind, that’s how it works.
Human beings rely heavily on our sight as our main way of perceiving and understanding the world around us. For this..
We're approaching the end of Q3, and 2019 is looming on the horizon. As you execute the rest of your plan for this year, there's no doubt you're already building initiatives for after the flip of the..
