.png?width=770&height=404&name=3%20field%20team%20dashboards%20(1).png)
What are some of the most crucial dashboard views your CPG business needed yesterday in order to measure how the work your teams get done in the field impacts sales? Whether your brand sells snacks or sneakers, understanding how your reps are working in the field to meaningfully move the needle on growth is important to your brand’s long-term success.
The COVID-19 pandemic brought unprecedented challenges and obstacles throughout the 2020 calendar year, forcing many companies to re-examine how they work and operate from the top-down. For many CPG..
Brand ambassadors are an excellent way for CPG companies to expand awareness and reach a wider target audience. In its most basic form, the main role of brand ambassadors is to represent, promote,..
(This article originally appeared on G2: Source)
Brick-and-mortarretail isn't going anywhere.
Despite the clamor surrounding the so-called retail apocalypse, studies show thatmore than halfof..
![How to Build a Brand Ambassador Program [Free Toolkit]](https://www.repsly.com/hs-fs/hubfs/iStock-519010065-min.jpg?width=770&height=404&name=iStock-519010065-min.jpg)
For any new company or startup, starting a brand ambassador program is a great step in the right direction. Nowadays, many businesses use brand ambassadors to promote their brand during field..
50% of consumers are likely to switch brands if a company doesn’t anticipate their needs via a proper merchandising strategy. Based on marketing research by San Diego State University Professor Iana..
Launching a brand ambassador program is a massive step toward building brand awareness, but it takes a careful approach to plan campaigns that actually move the needle on sales.
Social media and..
Merchandising, sales, and demo teams are the unsung heroes of CPG marketing. From winning new retail placements to driving sales at face-to-face events, retail services firms can have a huge impact..
A big part of organizing your field team is evolving your territory management strategy into the best possible rep-grouping method. In this post we’ll tackle the big questions brands struggle with as..
If you have a background in sales or marketing and you want to fire up a brand’s marketing strategy with lots of creativity, becoming a brand activation manager might be the best career choice for..
Whether your brand is releasing a new line that could use some extra hype, needs a little TLC to get some more recognition, or is just starting out, a brand activation campaign is a great way to get..
