In order for any field organization to become more effective, it has to embrace the concept of transparency. Transparency drives field sales, marketing and merchandising organizations to more closely adhere to the principles of communication, focus, and accountability, three crucial features of agile field organizations.
It doesn't take an Ivy League MBA to recognize that a field organization can perform better, and contribute more to the corporate goals if it can become more efficient, but what is the best way for..
We have written quite a bit in recent months about the use of Mobile Technologies for Field Sales and Retail Merchandising, everything from tracking reps to taking photos and capturing competitive..
If you have a sales force, then you are undoubtedly ready for Sales Force Automation (or SFA as it is commonly referred to). Last month I tried to answer the question "What is Sales Force..
We've written quite a bit in recent months about Retail Execution and Workforce Management, with a focus on best practices to win at retail. Today we're going to highlight some of the common mistakes..
The Near Field Communication (NFC) is a technological innovation which is increasingly becoming popular in today's mobile market. Basically, the technology enables mobile-to-mobile communication..
Field Sales and Marketing organizations can gain clear and unmistakable benefits from implementing field automation solutions. This is an undeniable fact: Filling paper forms, emailing spreadsheets..
According to Webopedia, Sales Force Automation, or SFA, is "a technique of using software to automate the business tasks of sales". This is a very succinct definition and probably doesn't tell us..
With the proliferation of SmartPhones and all of the technology that they encompass, there is almost nothing that goes undocumented about what a person does anymore. Reps might not be tweeting about..
The stories of how great brands have been built are as varied as the products themselves, from P&G's launch of Prilosec, which hit tens of thousands of shelves over a single weekend, to Tom & Tom of ..
It is now 'free' to take pictures of your products as they exist in retail. Every merchandiser carries a phone with a camera, and good retail merchandising tools make photo documentation super easy...
