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10 Best Uses for Mobile in Retail Merchandising

CPG Tools & Tech

10 Best Uses for Mobile in Retail Merchandising

Matthew Brogie

We have written quite a bit in recent months about the use of Mobile Technologies for Field Sales and Retail Merchandising, everything from tracking reps to taking photos and capturing competitive data. After some great feedback and discussion on the topic, we thought it would make sense to lay out our Top 10 Uses for Mobile Technology in Retail Merchandising. (Watch for a similar article focused on Field Sales coming soon!) Here they..

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2 Min Read
Are You Ready for Sales Force Automation?

Technology

Are You Ready for Sales Force Automation?

Matthew Brogie

If you have a sales force, then you are undoubtedly ready for Sales Force Automation (or SFA as it is commonly referred to). Last month I tried to answer the question "What is Sales Force..

2 Min Read
Avoiding Common Mistakes in Managing Retail Execution Teams

CPG Team Management

Avoiding Common Mistakes in Managing Retail Execution Teams

Matthew Brogie

We've written quite a bit in recent months about Retail Execution and Workforce Management, with a focus on best practices to win at retail. Today we're going to highlight some of the common mistakes..

3 Min Read
NFC - The New Trend in Retail Merchandising

NFC - The New Trend in Retail Merchandising

Reese Jones

The Near Field Communication (NFC) is a technological innovation which is increasingly becoming popular in today's mobile market. Basically, the technology enables mobile-to-mobile communication..

3 Min Read
Keys to Lowering Your Risk When Implementing Field Automation

Technology

Keys to Lowering Your Risk When Implementing Field Automation

Matthew Brogie

Field Sales and Marketing organizations can gain clear and unmistakable benefits from implementing field automation solutions. This is an undeniable fact: Filling paper forms, emailing spreadsheets..

2 Min Read
What is Sales Force Automation (SFA)?

Technology

What is Sales Force Automation (SFA)?

Matthew Brogie

According to Webopedia, Sales Force Automation, or SFA, is "a technique of using software to automate the business tasks of sales". This is a very succinct definition and probably doesn't tell us..

1 Min Read
Do You Really Want to Know Where Your Reps Are?

Accountability

Do You Really Want to Know Where Your Reps Are?

Matthew Brogie

With the proliferation of SmartPhones and all of the technology that they encompass, there is almost nothing that goes undocumented about what a person does anymore. Reps might not be tweeting about..

5 Min Read
10 Keys to Building Your Retail Presence

10 Keys to Building Your Retail Presence

Frank Brogie

The stories of how great brands have been built are as varied as the products themselves, from P&G's launch of Prilosec, which hit tens of thousands of shelves over a single weekend, to Tom & Tom of ..

2 Min Read
Why Photo Documentation Is a Great Retail Execution Tool

CPG Tools & Tech

Why Photo Documentation Is a Great Retail Execution Tool

Frank Brogie

It is now 'free' to take pictures of your products as they exist in retail. Every merchandiser carries a phone with a camera, and good retail merchandising tools make photo documentation super easy...

3 Min Read
Best Practices for Rolling Out Retail Merchandising Software

CPG Tools & Tech

Best Practices for Rolling Out Retail Merchandising Software

Frank Brogie

Creating an agile field sales solution for your retail merchandising company is a huge step towards increasing productivity in your business; if you have already completed this process-..

2 Min Read
5 Best Mobile Features for Retail Merchandising

CPG Tools & Tech

5 Best Mobile Features for Retail Merchandising

Frank Brogie

With the wave of the mobile technology revolution having swept across businesses across the board, arming mobile reps everywhere with smartphones, many retail merchandising companies are looking to..

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