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The Key to Competitive Packaging? Competitor Retail Audits.

Packaging

The Key to Competitive Packaging? Competitor Retail Audits.

Matthew Brogie

Packaging can be confusing.

There are so many variables to take into account during the design process that sometimes it can seem impossible to tackle every one of them. The good news is that there is no need to start from scratch, as there are ample resources available for reference—just take a look at the shelf. Taking cues from the packaging of your competitors is a fantastic way to understand the mind of the consumer that you will..

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2 Min Read
Keeping Up with Retail Merchandising: Packaging Trends That Sell

Packaging

Keeping Up with Retail Merchandising: Packaging Trends That Sell

Matthew Brogie

Retail merchandising is constantly evolving in nearly every industry, where technology, changing opinions, and new sales channels influence how producers design the packages which secure and promote..

3 Min Read
Retail Merchandising Management: The Essential Checklist

Retail Merchandising Management: The Essential Checklist

Matthew Brogie

Merchandising is an industry that demands incredible attention to detail and an organized system of communication. While many managers have a system in place that runs smoothly, regularly checking..

3 Min Read
4 Pricing Strategies and Methods for Better Retail Execution

4 Pricing Strategies and Methods for Better Retail Execution

Cam Garrant

Inefficient pricing is one of the greatest missteps that an emerging brand can make when crafting retail pricing strategies. It isolates consumers who would otherwise be trying your product for the..

2 Min Read
Retail Merchandising's Secret Weapon: The Senses

Retail Merchandising's Secret Weapon: The Senses

Cam Garrant

For entrepreneurs and business owners today, there is a plethora of promotional tactics available to push sales and drive growth. While you may want to utilize every strategy available to you, it is..

4 Min Read
5 Retail Merchandising Trends for Increasing Sales Today

5 Retail Merchandising Trends for Increasing Sales Today

Cam Garrant
Retail is not dead. Despite daily headlines which say otherwise, the brick-and-mortar retail industry is still thriving, with up to 85% of all purchases taking place in-store. While this is great..
3 Min Read
5 Ways For Field Teams To Utilize Tablets

CPG Tools & Tech

5 Ways For Field Teams To Utilize Tablets

Cam Garrant

Smartphones and tablets have quickly worked their ways into the hearts and minds of consumers, and into the hand of businesses. As the workforce quickly becomes more remote and mobile, employers are..

2 Min Read
More Doesn’t Always Mean Better: Shelf Space and Retail Execution

More Doesn’t Always Mean Better: Shelf Space and Retail Execution

Matthew Brogie

More sales are a good thing, and having enough supply in-store to meet demand, and encourage purchasing is important to the success and growth of a product. Unfortunately, a mistake that is made all..

2 Min Read
Business Value of Cloud Computing

Technology

Business Value of Cloud Computing

Matthew Derman

There's a lot of talk about cloud computing nowadays, and how valuable it can be for personal and professional activities alike. But do we all really understand how cloud computing works and, even if..

2 Min Read
Why Your Sales Team Should Work Around the Holidays

Accountability

Why Your Sales Team Should Work Around the Holidays

Matthew Derman

There's a generally accepted idea that, in the days or weeks before and after the winter holidays, business slows down, so having your salespeople working sales then may not be necessary or even a..

3 Min Read
Driving Field Team Success Through Accountability

Accountability

Driving Field Team Success Through Accountability

Matthew Brogie

There is a growing buzz about Field Activity Management; the ability to manage the efforts of an outside sales team with real time visibility, minimal data and reporting overhead and a high degree of..

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