CPG Industry News

3 Common Retail Execution Mistakes and How to Avoid Them [New Data]

Although more brands are prioritizing retail execution, an overwhelming majority aren't able to hit their goals in the field, according to new data from the Promotion Optimization Institute. 

As many..

Supply Chain Management

How Stockouts Can Hurt Your Business (And How to Prevent Them)

A customer walks into their local grocer looking for their favorite kombucha brand, only to find that it’s out of stock. Frustrated, this patron considers her options: choose another brand, choose..

CPG Industry News

A Brief History of The Beer Market

Over the course of thousands of years, the beer market has transformed from ancient tradition to medieval currency - from criminal activity to commercial powerhouse. 

Whether you work behind the..

Team Building

The Ultimate Guide to Launching a Brand Ambassador Program

People love to express themselves, and one of the many ways of doing so is through the things they buy. From the clothes they wear to the food they eat, people assign deep meaning to the brands they..

Field Marketing

How to Master Product Demonstrations in 6 Simple Steps [Infographic]

A million different products blend into the vast sea of store displays and into the endless scroll of web pages. Customers find these products either sitting idly on shelves or hovering in the..

Packaging

Secrets to Success in The CPG Industry [Infographic]

As a young CPG company, you have many concerns regarding the health of your business. Between your competitors, emerging technologies, and all the nuances that come with running a company, it’s easy..

CPG Team Management

Schedule Optimization Checklist For Cosmetic Merchandisers [Infographic]

With everything that goes into managing a cosmetics merchandising team, it can be easy to put off weekly or monthly scheduling for your field representatives. However, the productivity and success..

CPG Industry News

The Basics of Cross Merchandising [Video]

Sales and cross merchandising are like peanut butter and jelly. In fact, cross merchandising is the reason your peanut butter is sitting next to different flavors and brands of jelly on your grocery..

Field Marketing

Field Operations Manager: Definition, Job Description, Salary, and More

Companies that use field teams to merchandise, market, and sell their products often rely on a field operations manager to organize and optimize their strategy. But field operations managers do more..