Field Marketing

3 Industry Secrets to Building Stellar Retailer Relationships [Expert Interview]

Relationships of all kinds can be difficult to navigate, and the relationship between a brand representative and a retailer is no exception. Still, many reps, merchandisers, and salespeople forego..

Field Marketing

How to Pull Off The Perfect Product Demo And Sell More

Product demos are one of the most important drivers of growth for food and beverage companies - especially for those bringing a new product to market. They help brands connect with consumers and win..

CPG Industry News

A Brief History of Cosmetics [Timeline]

While our ancestors probably weren't contouring their faces or experimenting with minerals to develop the perfect highlighter, historians believe people have been engaging in various cosmetic..

CPG Industry News

How to Fill Out The Whole Foods Vendor Application [Step-By-Step Guide]

You’ve dedicated seemingly endless hours to developing the perfect product, and now that product is being sold in a few locations. But you know your product is incredible, and you feel ready to move..

CPG Industry News

3 Common Retail Execution Mistakes and How to Avoid Them [New Data]

Although more brands are prioritizing retail execution, an overwhelming majority aren't able to hit their goals in the field, according to new data from the Promotion Optimization Institute. 

As many..

Supply Chain Management

How Stockouts Can Hurt Your Business (And How to Prevent Them)

A customer walks into their local grocer looking for their favorite kombucha brand, only to find that it’s out of stock. Frustrated, this patron considers her options: choose another brand, choose..

CPG Industry News

A Brief History of The Beer Market

Over the course of thousands of years, the beer market has transformed from ancient tradition to medieval currency - from criminal activity to commercial powerhouse. 

Whether you work behind the..

Packaging

4 Questions Every Retailer Asks When Considering Your Product for Their Stores

If you are a young brand considering a future in the retail world, there are many things to consider before jumping right in. Whether it be a local store or a retail chain, one of the most important..

Team Building

The Ultimate Guide to Launching a Brand Ambassador Program

People love to express themselves, and one of the many ways of doing so is through the things they buy. From the clothes they wear to the food they eat, people assign deep meaning to the brands they..