Brand representatives who work outside of the office need to be proactive about holding themselves accountable when they fall short of goals. Because while they have the freedom to go the extra mile and knock their targets out of the park, that also means no one is pushing them to overachieve except themselves.
Therefore, reps that are able to constantly improve on their past work are especially valuable to their brands. We recently..
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In the beverage industry, it’s all about standing out, which is why taking the time to develop a marketing strategy that resonates with your audience is the first step to a gaining competitive edge...
A brand ambassador program is an extremely effective way of raising brand awareness and reaching a target audience. People assign meaning to the brands they like, and brand ambassadors help create..
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Field teams function like well oiled machines. They are a symphony of moving parts doing a myriad of tasks and activities. When it comes to representing your company, field marketers are the go-to..
The old adage says, "If you can't measure it, you can't manage it." But collecting data on your business is only half the battle. Unless those "measurements" are also consistent, accurate, and..
Retail shelf space is a hot commodity that thousands of manufacturers want a piece of. In an environment with razor-thin margins, retailers are highly selective about which new products they’re..
If your company employs a field team to represent your brand at retail, you know how valuable it is to have someone make an impression on those stores in person. On the flip side, working out in the..
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Relationships of all kinds can be difficult to navigate, and the relationship between a brand representative and a retailer is no exception. Still, many reps, merchandisers, and salespeople forego..
Product demos are one of the most important drivers of growth for food and beverage companies - especially for those bringing a new product to market. They help brands connect with consumers and win..
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While our ancestors probably weren't contouring their faces or experimenting with minerals to develop the perfect highlighter, historians believe people have been engaging in various cosmetic..
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You have a great product, and you believe in your merchandising team. Your product is being sold in a few locations, but you feel ready to move onto bigger retailers. You head to the Walmart Supplier..
