Insights and Studies

Inside Sales vs Outside Sales: Which is Right for You?

Companies typically run their field sales operations on either an inside sales model or an outside sales model. Both operations are crucial to territory management, which is the process of assigning..

Accountability

Why You Need To Trust Your Employees

Employees will never work to their full potential if they don’t feel trusted by management. A lack of trusting relationships hurts employee morale, which in turn lowers productivity. A sound hiring..

Accountability

How To Combat Organizational Complacency

When members of an organization become complacent in their work, that organization runs the risk of being swallowed by the competition. Moreover, if employees are not challenged to improve and excel,..

Insights and Studies

3 Tips for Improving Communication with Field Reps

Communication makes the world go round. Without an efficient means of communication in place, businesses that employ field representatives run the risk of having high employee turnover, customer..

Field Marketing

The Average Millennial's Attention Span—Shorter Than Your Goldfish's

Today, attention has become a commodity for marketers. It’s scarce. And like anything in economics, scarcity means higher demand, higher value, and ultimately higher costs. To put it in numbers,..

The Undeniable Power of POP Ads

When you walk into the grocery store, typically you know what you are looking for. You may have a list typed out on the notepad of your smartphone, go for the old school paper list, or you just..

Top 10 Retail Marketing Blogs to Follow

Retail is changing quickly, and not just in terms of what is being sold. How products reach consumers, who those consumers are, and how they pay are all important changes which should be discussed..

CPG Team Management

How to Get the Most Out of Field Team Employees

While businesses both small and large are making the shift from traditional offices to having dispersed field teams, or remote employees, plenty of managers are still hesitant about making such a..

Merchandising

The 3 Most Important Merchandising Variables

Merchandising is an art and a science. Though perfection may require a professional with a keen eye, there are many simple things that merchandisers can do to make their work stand out to consumers..