Field Marketing

Field Marketing Representative: Job Description, Examples, Salary, & More

If you’re considering hiring or applying for a job as a field marketing representative, you probably have some questions. What does a typical day in the life of a field marketer look like? How much..

Everything You Need to Know About Field Marketing

Field Marketing Definition

Field marketing is a branch of marketing in which brands get their products in front of consumers “out in the field” at retail locations, events, college campuses, or in..

CPG Industry News

Getting Into Gear For Your Series B Funding Round

Maintaining a lucrative business is expensive in any industry, including the CPG space. Let’s suppose your company has successfully developed high-quality products and brought them to market with the..

CPG Industry News

Your Guide to Startup Valuation in the CPG Space

After a few months in business, your brand has found some traction in the marketplace. Your products are being sold at local farmers’ markets or retailers in your community - you’ve gotten a taste of..

Packaging

Map to Successfully Navigating US Food and Beverage Labeling Laws

Labels are the centerpiece of almost every product’s packaging. They act as in-store sales pitches to potential consumers and represent your brand. Every business strives to design attractive and..

CPG Team Management

The FDA's Updated Nutrition Facts Label [Infographic]

Last May, the FDA announced updates to its Nutrition and Supplement Facts Panel requirements, meaning food and beverage companies will have to redesign their labels to stay compliant. Changes range..

CPG Team Management

How to Design Sustainable Product Packaging and Save Money

Sustainable product packaging is quickly becoming one of the most important - and most challenging - aspects of the food and beverage industry. Consumers are placing more and more importance on the..

Supply Chain Management

How to Win Better Shelf Placement

Once you've managed to get your product into a grocery store, your work has just begun.

Although a retailer might have agreed to put your item in his store, that doesn't mean you get prime real..

CPG Team Management

How to Get Your Product on The Shelf in Any Store

An effective product pitch is essential to any brand marketing strategy.

For emerging food and beverage brands, making the leap to grocery store shelves can be an intimidating yet incredibly..