One of the biggest investments that the marketing organization of a Consumer Packaged Goods (CPG) company can make is in its field merchandising team. These teams are responsible for putting hands on product in retail, making sure that the product is positioned in the way that makes it most appealing to the consumer. The primary function of a Retail Merchandiser is to perform in-store audits, both standard Retail Audits (also known in..
BYOD, CYOD, COPE-- arguments have been made for each of these mobility strategies. How do you determine which one is best for your company? The three options cover the spectrum of options for..
For product managers in any industry, deciding on a pricing strategy can be a difficult task. There are a seemingly endless number of variables at play that can influence consumer reactions and..
Time is a precious commodity for field reps and managers. Between juggling tasks and expectations of multiple parties, field reps and managers are constantly looking for ways to manage their time..
Large companies with huge amounts of capital may have the luxury of modernizing their workforce alongside technological developments, but such is not always the case for small businesses and..
For small businesses and entrepreneurs, it can be hard to appease the larger retail chains who require detailed reports and constant inventory management from their suppliers. CPG companies fighting..
After careful consideration and a potentially large investment, you have finally decided to adopt some new software that will allow you to remain competitive in your industry.
So what’s the problem?
For any business that works out in the field, setting up sales territories for representatives to operate within is essential. To develop a territory management system where representatives are not..
There is a fine line to walk between asking for accountability from employees and breaking their trust. Employees who don’t feel that their employers trust them have lower morale and performance than..
The beverage market can prove incredibly difficult to break into for small businesses and entrepreneurs. There exists titans of industry in nearly every major area of the beverage world from soft..
Did you know that the color pink used to be considered a masculine color? That a century ago blue was considered a very feminine color?
Understanding that external influences such as culture change..
