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The Basics of Cross Merchandising [Video]

CPG Industry News

The Basics of Cross Merchandising [Video]

Gabrielle Downey

Sales and cross merchandising are like peanut butter and jelly. In fact, cross merchandising is the reason your peanut butter is sitting next to different flavors and brands of jelly on your grocery store shelves. 

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3 Min Read
Field Operations Manager: Definition, Job Description, Salary, and More

Field Marketing

Field Operations Manager: Definition, Job Description, Salary, and More

Frank Brogie

Companies that use field teams to merchandise, market, and sell their products often rely on a field operations manager to organize and optimize their strategy. But field operations managers do more..

3 Min Read
Brand Ambassador Resume and Cover Letter [Free Template]

Field Marketing

Brand Ambassador Resume and Cover Letter [Free Template]

Melissa Sonntag

A brand ambassador acts as the public face of a company. She represents her brand in a variety of scenarios, and the position can be a great and rewarding career in the field of business marketing...

4 Min Read
Natural Products Expo West 2017: Recap

CPG Industry News

Natural Products Expo West 2017: Recap

Victoria Vessella

If you’re in the natural products space, then you’ve definitely heard of Expo West. This multi-day conference and trade show is the world’s largest healthy products event. It’s produced by New Hope..

3 Min Read
Field Sales Representative: Job Description, Salary, & More

Field Sales

Field Sales Representative: Job Description, Salary, & More

Frank Brogie

Looking for a new job as a field sales representative? Building a field sales team? Whether your goal is to build a career in sales or make your living managing a remote sales team, here's everything..

11 Min Read
12 Tasty Trends for the Food and Beverage Industry in 2017

CPG Industry News

12 Tasty Trends for the Food and Beverage Industry in 2017

Melissa Sonntag

In today’s digital age, information is being discovered and disseminated at extraordinary rates. The public’s increasing knowledge of the world around them has caused major shifts in the way people..

10 Min Read
How to Make Liquor Distributors Thirsty For Your Beverage Brand

CPG Industry News

How to Make Liquor Distributors Thirsty For Your Beverage Brand

Victoria Vessella

In the United States, alcohol suppliers rely on the aide of liquor distributors to bring their products to market. For budding alcoholic beverage brands, the process of selecting and partnering with..

8 Min Read
Alternative Beverages: What They Are And Where They're Headed

CPG Industry News

Alternative Beverages: What They Are And Where They're Headed

Gabrielle Downey

Boring old juices and sodas aren’t cutting it anymore. The rise of alternative beverages is taking the food and beverage industry by storm. Sugars, byproducts, and artificial ingredients are going..

3 Min Read
How to Become a Distributor in 9 Simple Steps [Checklist]

Supply Chain Management

How to Become a Distributor in 9 Simple Steps [Checklist]

Gabrielle Downey

In any emerging market, as demand for a product increases, so does the need for distributors. From craft beer and organic produce to athleisure clothing - on the other side of every new trend is a..

5 Min Read
How to Find a Food Distributor [Free Guide]

Supply Chain Management

How to Find a Food Distributor [Free Guide]

Melissa Sonntag

Let’s say your food business is thriving, and you are excited to see that your freshly baked goods or organically grown produce are flying off the shelves at local retailers, farmers markets, and..

5 Min Read
Merchandiser: Definition, Job Description, Salary, and More

Field Marketing

Merchandiser: Definition, Job Description, Salary, and More

Ameyna Jackson

Whenever you walk past your favorite clothing store or supermarket and you see a sign for “Buy one get one free!” or “Sale on Organic Fruit,” be sure to thank your local merchandiser. Merchandisers..

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