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How to Master Product Demonstrations in 6 Simple Steps [Infographic]

Gabrielle Downey

A million different products blend into the vast sea of store displays and into the endless scroll of web pages. Customers find these products either sitting idly on shelves or hovering in the impersonal virtual realm. Unable to imagine the product experience, consumers are more uncertain and indecisive when it comes time to make a purchase. To combat the ambiguity of a product and the consumer’s apprehension, product demonstrations..

Secrets to Success in The CPG Industry [Infographic]

Victoria Vessella

As a young CPG company, you have many concerns regarding the health of your business. Between your competitors, emerging technologies, and all the nuances that come with running a company, it’s easy..

1 Min Read

CPG Team Management

Schedule Optimization Checklist For Cosmetic Merchandisers [Infographic]

Gabrielle Downey

With everything that goes into managing a cosmetics merchandising team, it can be easy to put off weekly or monthly scheduling for your field representatives. However, the productivity and success..

1 Min Read

CPG Industry News

The Basics of Cross Merchandising [Video]

Gabrielle Downey

Sales and cross merchandising are like peanut butter and jelly. In fact, cross merchandising is the reason your peanut butter is sitting next to different flavors and brands of jelly on your grocery..

3 Min Read

Field Marketing

Field Operations Manager: Definition, Job Description, Salary, and More

Frank Brogie

Companies that use field teams to merchandise, market, and sell their products often rely on a field operations manager to organize and optimize their strategy. But field operations managers do more..

3 Min Read

Field Marketing

Brand Ambassador Resume and Cover Letter [Free Template]

Melissa Sonntag

A brand ambassador acts as the public face of a company. She represents her brand in a variety of scenarios, and the position can be a great and rewarding career in the field of business marketing...

4 Min Read

CPG Industry News

Natural Products Expo West 2017: Recap

Victoria Vessella

If you’re in the natural products space, then you’ve definitely heard of Expo West. This multi-day conference and trade show is the world’s largest healthy products event. It’s produced by New Hope..

3 Min Read

Field Sales

Field Sales Representative: Job Description, Salary, & More

Frank Brogie

Looking for a new job as a field sales representative? Building a field sales team? Whether your goal is to build a career in sales or make your living managing a remote sales team, here's everything..

11 Min Read

CPG Industry News

12 Tasty Trends for the Food and Beverage Industry in 2017

Melissa Sonntag

In today’s digital age, information is being discovered and disseminated at extraordinary rates. The public’s increasing knowledge of the world around them has caused major shifts in the way people..

10 Min Read

CPG Industry News

How to Make Liquor Distributors Thirsty For Your Beverage Brand

Victoria Vessella

In the United States, alcohol suppliers rely on the aide of liquor distributors to bring their products to market. For budding alcoholic beverage brands, the process of selecting and partnering with..

8 Min Read

CPG Industry News

Alternative Beverages: What They Are And Where They're Headed

Gabrielle Downey

Boring old juices and sodas aren’t cutting it anymore. The rise of alternative beverages is taking the food and beverage industry by storm. Sugars, byproducts, and artificial ingredients are going..

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How to Master Product Demonstrations in 6 Simple Steps [Infographic]

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Secrets to Success in The CPG Industry [Infographic]

Schedule Optimization Checklist For Cosmetic Merchandisers [Infographic]

The Basics of Cross Merchandising [Video]

Field Operations Manager: Definition, Job Description, Salary, and More

Brand Ambassador Resume and Cover Letter [Free Template]

Natural Products Expo West 2017: Recap

Field Sales Representative: Job Description, Salary, & More

12 Tasty Trends for the Food and Beverage Industry in 2017

How to Make Liquor Distributors Thirsty For Your Beverage Brand

Alternative Beverages: What They Are And Where They're Headed