Repsly Expands AI Image Recognition to Deliver Automated Planogram Compliance Across the Retail Ecosystem

Why it matters

Trade spend represents 15% to 25% of gross revenue for consumer brands, yet an estimated 59% to 72% of trade promotions in the U.S. fail to turn a provable profit. At the same time, 93% of retailers report challenges with planogram compliance and attribute an average 4.3% loss in gross sales to it. The result is costly friction across the whole retail supply chain.

Brands spend heavily without receiving agreed-upon shelf space, while retailers invest in labor and space planning that fails to translate into store-to-store consistency or deliver expected reset ROI. With Planogram Compliance, Repsly establishes an objective, photo-verified source of truth across the entire chain—empowering brands, distributors, service agencies, and retail teams to resolve execution issues on the spot while turning everyday photos into verifiable proof of performance.

Key Planogram Compliance capabilities:

Flexible Planogram Creation & Ingestion: Create gold-standard planograms directly from real-world shelf photos that field teams already capture, or import existing planograms via Excel or API.

Objective Compliance Scoring: Replace subjective, manual checks with four automated live metrics for in-store verification—Compliance Score, Presence Rate, Facing Accuracy, and Unauthorized Rate.

Actionable Shelf Corrections: Planogram Compliance highlights exact shelf discrepancies on the spot, providing in-store teams with an automated checklist to fix layout errors and place new orders before leaving the aisle.

Comprehensive Dashboards: Back-office teams across Marketing, Sales, Category, and Ops/BI can track compliance trends across accounts, stores, product categories, and display types to quickly pinpoint execution gaps.

Seamless Planogram Export: Export real-world planogram and compliance data to category or trade planners and cross-functional teams, separating upstream design flaws from in-store execution gaps to help teams optimize future resets.

What they're saying

“Amid all the noise around enterprise AI, our focus remains practical: technology is only as valuable as the action it drives on the store floor. We don’t view image recognition as a data-collection exercise, but as an engine for sales, accountability, and smarter planning. Planogram Compliance puts that philosophy into practice—giving brands and retailers the objective proof of performance they need to protect trade investments and fix execution gaps on the spot,” said Caitlin Will, CEO of Repsly.

“Shelf compliance has always been hard to act on quickly. With image recognition integrated into Repsly, field teams get an objective, actionable view of what’s on the shelf versus what should be there while they are still in the store. That means faster issue detection and resolution, and less time spent on manual checks. For brands without existing planogram data, we help bridge that gap by letting them define what a good shelf looks like from actual shelf images, directly in the Repsly platform,” said Maja Kranjcec, Senior Product Manager at Repsly.

Availability

Planogram Compliance is available today as an advanced capability within ShelfScan, Repsly’s image recognition solution, offered as an add-on to the Repsly platform. To learn more about automating shelf audits and closing execution gaps, visit repsly.com/ai/shelf-scan. Existing customers can contact their Repsly account representative, and new customers can request a demo through the same page.

About Repsly, Inc.

Repsly is the AI-enabled in-store execution platform for CPG brands, retailers, and the field teams who serve them. With a global customer base of more than 650 field teams, including Kraft Heinz, Revlon, and AB InBev, Repsly connects store-level activities to sales impact, helping brands and retailers control compliance, improve territory coverage, and execute flawlessly at the shelf.

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