Stock replenishment is a vital part of your brand’s sales. It’s essential that the shelves are stocked with enough of your product to meet your customer’s demand. For your sales process to be operating at peak levels, your replenishment system needs to successfully measure two things: When to reorder product, and how much product to reorder.
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When expanding into new markets, the best brands know that staying on top of their entire sales process is critical to sealing the deal. But how can you stay on top of your sales process if you..
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In the competitive CPG space, your ability to execute at retail plays a massive role in your business’s success. Using in-store promotions is one of the most popular and effective ways to boost your..
In a world that places increasing importance on constant innovation, brands must work harder than ever to keep their products relevant to retailers and consumers.That requires a lot of legwork, which..
You know how it goes. You spend hours each week trekking through email threads and one-off spreadsheets trying to make sense of what’s going on in your accounts. Sometimes that data is missing key..
Planograms can be a great tool for optimizing and managing your products’ placement on shelves, but many brands struggle to see enough returns to justify the time and effort it takes to create and..
You may know the importance of sales activity management, but which activities are the most direct drivers of success? How do you steer these high value activities in the right direction and best..
A big part of organizing your field team is evolving your territory management strategy into the best possible rep-grouping method. In this post we’ll tackle the big questions brands struggle with as..
Winning in the store isn’t easy. To find the secret ingredients for growth, we set out to chat with execs who are manufacturing success at the store level. Here we spoke with Melissa Kalimov, COO of ..
Trade marketing is essential to the growth of your brand, and knowing how to best execute it is a key component of sales. While there are many trade marketing strategies that are proven to be..
If you have a background in sales or marketing and you want to fire up a brand’s marketing strategy with lots of creativity, becoming a brand activation manager might be the best career choice for..
