Here’s the ugly truth. Fifty-five percent of trade promotion spending fails to develop brand awareness by any tangible metric. Despite this, retailers and merchandisers alike understand successful trade promotions offer unparalleled reward. Brands simply are not executing these campaigns in a meaningful way.
Let’s breakdown the many approaches to trade promotion and how to successfully take these campaigns to the next level.
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What comes to mind when you think of merchandising? Is it eye-catching window displays and holiday promotions? Or maybe cross-merchandising and dump bins? While these things surely contribute to a..
At this year's Natural Products Expo East conference, we caught up with some of our favorite brands to get a behind-the-scenes look at what's driving their growth at retail. Check out the highlights..
After months of tireless work, a marketing manager finally won a spot on the shelf at a nearby retailer. To celebrate this accomplishment, he heads to the store to see the fruits of his effort...
In the last decade, Daiya Foods has ridden the natural foods wave on the back of their vegan cheese products, growing from half a million in revenue in 2007 to an impressive $168 million in 2018,..
Winning in the store isn’t easy. To find the secret ingredients for growth, we set out to chat with execs who are manufacturing success at the store level. Here we spoke with Aaron Hinde, founder of ..
What you see is what you get. At least to the human mind, that’s how it works.
Human beings rely heavily on our sight as our main way of perceiving and understanding the world around us. For this..
As a competitive CPG company, you already know the retail “best practices” of fighting for facings, creating eye catching displays, and getting shoppers to demo your products. But despite all of..
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John Ellsessar is a sales manager for Narragansett Beer, and has worked in the alcohol beverage industry for 36 years. John began his career in the alcohol industry with a college job managing a..
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There is a method behind the madness of stocking store shelves so that they are organized and aesthetically pleasing. The seemingly effortless presentation is a facade of detailed planning.
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Visual merchandising is of utmost importance — if done effectively, you are able to maximize sales. It helps you develop an unique business identity and brand, differentiating yourself from your..
