Behind the Brand: Keys to Growth With LIFEAID

Dan MacDonald

1 Min Read

Winning in the store isn’t easy. To find the secret ingredients for growth, we set out to chat with execs who are manufacturing success at the store level. Here we spoke with Aaron Hinde, founder of LIFEAID, on what it took to grow his delicious nutrition drink brand from small idea to shelf staple.

For more tips and strategies from other brand builders, check out our full interview series here!

I’m here at BevNET Live with Aaron Hinde, founder of LIFEAID. So, Aaron: would you like to tell us how you got your start?

Absolutely. About six years ago, two young, quasi-ignorant beverage entrepreneurs decided to push our chips all-in to create a better-for-you brand that was very functional like the energy drinks were. Very cool, sexy, and hip like the energy drinks, but unlike the energy drinks actually very clean and healthy. And that’s where LIFEAID was born.

What would you say is behind the secret to your success so far?

I think we took a very non-traditional route to market. This industry is very expensive, as all of your viewers know, and bootstrapping this business is what we did for many years. We really focused on going very deep in target markets like Crossfit with our FITAID brand; golf with our GOLFERAID brand, so on and so forth.

Bonus Question: What is your favorite product that you don’t make?

I’m gonna have to go over to my buddy Peter at RxBar and also Perfect Bar here in SoCal. Those are my two favorites.

Download the 2025 Outlook Report

Ready to stand out on the shelves in 2025? Learn how industry leaders are gearing up to dominate the retail space. Don’t get left behind—download your copy of the report now!

Dan MacDonald

Dan MacDonald is a Content Marketing Journalist for Repsly, who enjoys writing and using creativity to solve problems. He is studying Economics at Tufts University, and is an offensive lineman on the Tufts Football team. In his free time, Dan enjoys playing the guitar and the piano, hiking, and watching sports.

Recommended

Insights and Studies

What's in Your Tech Stack? Highlights From Industry Thought Leaders

Ben Weiner

6 Min Read

Insights and Studies

Retail Data in Action: How & Why CPG Brands Leverage Data to Win at the Shelf

Ben Weiner

6 Min Read

Thought-Leadership

Endcaps & Insights: The Necessity of Data Maturity in Retail (Pt. 2)

Matthew Brogie

6 Min Read

Thought-Leadership

Endcaps & Insights: The Necessity of Data Maturity in Retail (Pt. 1)

Matthew Brogie

6 Min Read

Insights and Studies

Endcaps & Insights: Accessing The Power of Data-Driven Retail Execution

Matthew Brogie

8 Min Read

Territory Management

Sales Territory Management Plan: Creating a 5 Step Strategy [Video]

Ben Weiner

6 Min Read

CPG KPIs & Reporting

How to Measure Sales Per Point of Distribution (SPPD)

Melissa Sonntag

2 Min Read

CPG Tools & Tech

How to Use POS Data for Intelligent Retail Execution [Free Guide]

Frank Brogie

1 Min Read

Supply Chain Management

Product Distribution Strategy: The Ultimate Guide [Infographic]

Melissa Sonntag

7 Min Read

CPG KPIs & Reporting

Agile Reporting: How to Save Time While Uncovering Trends From the Field

Frank Brogie

6 Min Read

Latest Posts

3 Min Read

Free Retail Execution Licenses With Your ERP? Here’s What They Really Cost

CPG Tools & Tech

Free Retail Execution Licenses With Your ERP? Here’s What They Really Cost

Sara Bullock

When ERP retail execution licenses come bundled “for free” with an ERP contract, it’s easy to think, “Why not use what’s already included?” No extra spending, no procurement hassle, simply another..

3 Min Read

Repsly and ParallelDots Announce Strategic Partnership to Deliver AI-Powered Image Recognition for CPG Field Teams

Repsly and ParallelDots Announce Strategic Partnership to Deliver AI-Powered Image Recognition for CPG Field Teams

Luciana Marzilli Lord

Boston, MA & Seattle, WA | September 30, 2025 – Repsly, Inc., a leader in retail execution software for the consumer packaged goods (CPG) industry, and ParallelDots, Inc., an innovator in retail AI..

2 Min Read

4 Ways Retail Execution Software Helps Field Teams Win in Sporting Goods

CPG Tools & Tech

4 Ways Retail Execution Software Helps Field Teams Win in Sporting Goods

Sara Bullock

As a leader in the sporting goods industry, you know how much depends on what’s happening at the store level. From empty shelves to off-brand displays, small issues can lead to missed revenue and..

170 Milk Street, Boston, MA 02109

info@repsly.com

Copyright © 2025 Repsly, Inc. All Rights Reserved.