People aren’t drinking beer like they used to. Bars are finding lessening success keeping up numbers as people are looking for more than an after-work Bud Light. While standard pubs may notice the warning signs of patron trouble, “bars with a twist” -- bar-cades, rooftop bars, brewery tap-rooms, sports bars and pool halls -- are thriving. Beer as an experience seems to be the way of the future.
This plays to craft breweries’ advantage..
It’s not easy to approach a retailer and explain to them why they should give you more facings, or if you're new, why they should take on your brand at all. You have to be equipped with a compelling..
![How to Use CPG Data Analytics to Grow Your Brand [Infographic]](https://www.repsly.com/hs-fs/hubfs/aisle-bags-buy-811110-min.jpg?width=480&height=252&name=aisle-bags-buy-811110-min.jpg)
In the CPG space, it seems like everyone is talking about data. From sales data to field activity data, store-level data to marketwide syndicated data, understanding how CPG data insights can help..
It’s no secret that retailers are facing constant disruption from the likes of omni-channel selling, direct-to-consumer models, e-commerce, mergers and acquisitions, and more.
Independent dealers..
Merchandising, sales, and demo teams are the unsung heroes of CPG marketing. From winning new retail placements to driving sales at face-to-face events, retail services firms can have a huge impact..
![The Minimalist Guide to Building Your Merchandising Checklist [Free Template]](https://www.repsly.com/hs-fs/hubfs/clark-street-mercantile-33931-unsplash-min%202.jpg?width=480&height=252&name=clark-street-mercantile-33931-unsplash-min%202.jpg)
Mastering merchandising requires juggling the many levels of displaying and placing. It can be easy to forget one of the components in the retail madness. Stay on top of your game with our..
Tracking business metrics can show not only where your business has been, but where it should go in the future. For data-driven brands, business metrics can be divided into distinctthree types of..
Billboards and commercials are excellent at building awareness within the general public. Nothing, however, comes close to the effectiveness and influence in-store promotions have on active buyers...
Many brands focus heavily on getting as wide of a distribution as possible. But a product on a shelf does not equal instant success. In fact, quite the contrary -- sometimes it's not about the number..
One of the most basic tools CPG brands use to understand their position in the market is point-of-sale data. From the very first time a shopper put your product in their cart to the nationwide..
![How to Use POS Data for Intelligent Retail Execution [Free Guide]](https://www.repsly.com/hs-fs/hubfs/american-blond-hair-coffee-1210531-min.jpg?width=480&height=252&name=american-blond-hair-coffee-1210531-min.jpg)
One of the most basic tools CPG brands use to understand their position in the market is point-of-sale data. From the very first time a shopper put your product in their cart to the nationwide..
