Did you know that a Nielsen study revealed that 55% of trade promotion dollars fail to increase market share or category growth for brands and retailers? The truth is, when it comes to measuring the effectiveness of trade promotions, brands often overlook the most important metrics to determine ROI, which could cost them the opportunity for up to an 800% return.
So, your retail promotion strategy isn’t working out the way you’d hoped, and you aren’t quite sure why. Next time, you could anticipate out of stocks before they happen, understand the underlying..
Let’s face it. Customer loyalty is hard to come by. Or on the opposite side of the spectrum, it can be hard to get someone who’s never tried your product to try it when they’re already loyal to one..
No matter if your company has a three-person sales team or you’re 3,000 strong, all leaders need to use different strategies to manage a successful sales team. However, leaders of field sales teams..
This spring, we released our most anticipated new product yet: an all-new reporting platform that gives field teams everything they need to make data a part of their daily workflow.
In this post,..
![How to Use Point of Purchase Advertising to Boost Sales [Checklist]](https://www.repsly.com/hs-fs/hubfs/IMG_7236_2-min.jpg?width=480&height=252&name=IMG_7236_2-min.jpg)
When’s the last time every single item in your shopping cart was on your list? You’re not alone. Seventy percent of purchasing decisions happen at the point of purchase, meaning brands have a huge..
Managing a field sales team across various territories is no easy task. While the goal is to maximize the efficiency and time of your field representatives to produce sales and satisfy customers,..
It is normal to be confused when it comes to understanding the difference between point of purchase (POP) and point of sale (POS). Not only do they sound really similar, but they actually do have a..
The point of purchase, or POP, is any part of a store where a customer engages with your product. POP displays themselves are displays that exist separate from the standard aisle shelf, effectively..
Getting your product into a new store is hard enough on its own. But once that battle is won, the next one has already arrived. At first glance, you may just want to place your brand among other..
When it comes to visual merchandising, retail displays are where most of the action happens. Knowing the different types of retail displays and how they are used across a variety of product..
