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The Ultimate Guide to Visual Merchandising [Examples]

Merchandising

The Ultimate Guide to Visual Merchandising [Examples]

Melissa Sonntag

90% of information sent to the brain is visual. This means that when it comes to selling at retail, the way you present your product will notably influence buyer decision making. So how do you make sure that every time a shopper passes through your aisle, they reach for your product instead of your competitor’s? The answer is visual merchandising.

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2 Min Read
Repsly + iPad: 3 Productivity Hacks Every Field Rep Should Know

Product Updates

Repsly + iPad: 3 Productivity Hacks Every Field Rep Should Know

Frank Brogie

The iPad is the ultimate tech tool for brand reps who work in the field. Bigger screens mean more room to read, work, and share the photos and data that bring your brand to life, without..

4 Min Read
How to Build a Brand Ambassador Program [Free Toolkit]

Field Marketing

How to Build a Brand Ambassador Program [Free Toolkit]

Colin Chiakpo

For any new company or startup, starting a brand ambassador program is a great step in the right direction. Nowadays, many businesses use brand ambassadors to promote their brand during field..

12 Min Read
The Ultimate Guide to Merchandising in 2022

Merchandising

The Ultimate Guide to Merchandising in 2022

Melissa Sonntag

50% of consumers are likely to switch brands if a company doesn’t anticipate their needs via a proper merchandising strategy. Based on marketing research by San Diego State University Professor Iana..

9 Min Read
The 4 Most Impactful Brand Ambassador Practices for 2020

Field Marketing

The 4 Most Impactful Brand Ambassador Practices for 2020

Colin Chiakpo

Launching a brand ambassador program is a massive step toward building brand awareness, but it takes a careful approach to plan campaigns that actually move the needle on sales.

Social media and..

15 Min Read
“The Art of War” For Retail: How to Beat Your Competitors And Dominate Your Category

CPG Team Management

“The Art of War” For Retail: How to Beat Your Competitors And Dominate Your Category

Frank Brogie

“I’d love to help you out, but I’m not sure how you’re different from what I’ve already got in the snack aisle.”

Hearing the word “no” is never easy (especially in sales), but it’s even worse when..

4 Min Read
3 Pro Tips for Leveraging Insights From Your Mobile CRM

CPG Tools & Tech

3 Pro Tips for Leveraging Insights From Your Mobile CRM

Victoria Vessella

Today’s business software is more powerful, accessible, and user-friendly than ever. This is especially true of customer relationship management (CRM) software, which has rapidly morphed from a..

3 Min Read
2020 Retail Predictions for Boosting In-Store Sales

CPG Tools & Tech

2020 Retail Predictions for Boosting In-Store Sales

Matthew Brogie

We’ve all heard it before: If you can’t innovate, you’ll get disrupted. While there’s no magic crystal ball that will help retailers predict the future, there are expert opinions on what needs to be..

12 Min Read
3 Craft Beer Buyer Personas for Smarter Merchandising

Insights and Studies

3 Craft Beer Buyer Personas for Smarter Merchandising

Peter Manning

People aren’t drinking beer like they used to. Bars are finding lessening success keeping up numbers as people are looking for more than an after-work Bud Light. While standard pubs may notice the..

8 Min Read
6 Ways to Use POS Data to Sell Your Brand to Retailers

CPG Tools & Tech

6 Ways to Use POS Data to Sell Your Brand to Retailers

Sara Mack

It’s not easy to approach a retailer and explain to them why they should give you more facings, or if you're new, why they should take on your brand at all. You have to be equipped with a compelling..

4 Min Read
How to Use CPG Data Analytics to Grow Your Brand [Infographic]

CPG KPIs & Reporting

How to Use CPG Data Analytics to Grow Your Brand [Infographic]

Melissa Sonntag

In the CPG space, it seems like everyone is talking about data. From sales data to field activity data, store-level data to marketwide syndicated data, understanding how CPG data insights can help..

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