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The Secret to Supermarket Product Placement in 2020

The Secret to Supermarket Product Placement in 2020

Colin Chiakpo

Getting your product into a new store is hard enough on its own. But once that battle is won, the next one has already arrived. At first glance, you may just want to place your brand among other types of similar products.

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18 Min Read
The 14 Most Effective Types of Retail Displays, Explained

The 14 Most Effective Types of Retail Displays, Explained

Melissa Sonntag

When it comes to visual merchandising, retail displays are where most of the action happens. Knowing the different types of retail displays and how they are used across a variety of product..

4 Min Read
The Ultimate Guide to In-Store Product Placement in 2020

The Ultimate Guide to In-Store Product Placement in 2020

Colin Chiakpo

In-store product placement is an essential part of being successful in the CPG and retail industry. With all the different brands out there, the competition for attention is fierce, especially with..

20 Min Read
The Ultimate Guide to Visual Merchandising [Examples]

Merchandising

The Ultimate Guide to Visual Merchandising [Examples]

Melissa Sonntag

90% of information sent to the brain is visual. This means that when it comes to selling at retail, the way you present your product will notably influence buyer decision making. So how do you make..

2 Min Read
Repsly + iPad: 3 Productivity Hacks Every Field Rep Should Know

Product Updates

Repsly + iPad: 3 Productivity Hacks Every Field Rep Should Know

Frank Brogie

The iPad is the ultimate tech tool for brand reps who work in the field. Bigger screens mean more room to read, work, and share the photos and data that bring your brand to life, without..

4 Min Read
How to Build a Brand Ambassador Program [Free Toolkit]

Field Marketing

How to Build a Brand Ambassador Program [Free Toolkit]

Colin Chiakpo

For any new company or startup, starting a brand ambassador program is a great step in the right direction. Nowadays, many businesses use brand ambassadors to promote their brand during field..

12 Min Read
The Ultimate Guide to Merchandising in 2022

Merchandising

The Ultimate Guide to Merchandising in 2022

Melissa Sonntag

50% of consumers are likely to switch brands if a company doesn’t anticipate their needs via a proper merchandising strategy. Based on marketing research by San Diego State University Professor Iana..

9 Min Read
The 4 Most Impactful Brand Ambassador Practices for 2020

Field Marketing

The 4 Most Impactful Brand Ambassador Practices for 2020

Colin Chiakpo

Launching a brand ambassador program is a massive step toward building brand awareness, but it takes a careful approach to plan campaigns that actually move the needle on sales.

Social media and..

15 Min Read
“The Art of War” For Retail: How to Beat Your Competitors And Dominate Your Category

CPG Team Management

“The Art of War” For Retail: How to Beat Your Competitors And Dominate Your Category

Frank Brogie

“I’d love to help you out, but I’m not sure how you’re different from what I’ve already got in the snack aisle.”

Hearing the word “no” is never easy (especially in sales), but it’s even worse when..

4 Min Read
3 Pro Tips for Leveraging Insights From Your Mobile CRM

CPG Tools & Tech

3 Pro Tips for Leveraging Insights From Your Mobile CRM

Victoria Vessella

Today’s business software is more powerful, accessible, and user-friendly than ever. This is especially true of customer relationship management (CRM) software, which has rapidly morphed from a..

3 Min Read
2020 Retail Predictions for Boosting In-Store Sales

CPG Tools & Tech

2020 Retail Predictions for Boosting In-Store Sales

Matthew Brogie

We’ve all heard it before: If you can’t innovate, you’ll get disrupted. While there’s no magic crystal ball that will help retailers predict the future, there are expert opinions on what needs to be..

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