Trade Promotion

19 Clever Trade Promotion Examples That Convert Browsers to Buyers

Product merchandising needs more than a low price tag. But how can your campaigns distinguish themselves from the monotony of paper towel pyramids? We broke down 19 of the best trade promotions to..

Trade Promotion

Trade Promotions: The Ultimate Guide to Selling More in the Store

Here’s the ugly truth.  Fifty-five percent of trade promotion spending fails to develop brand awareness by any tangible metric. Despite this, retailers and merchandisers alike understand successful..

Merchandising

8 Retail Merchandising Tips These Sales Experts Swear By [Video]

What comes to mind when you think of merchandising? Is it eye-catching window displays and holiday promotions? Or maybe cross-merchandising and dump bins? While these things surely contribute to a..

CPG Tools & Tech

How to Use Syndicated CPG Data to Maximize Velocity at Retail

How to Sell More Alcohol at Retail [Expert Interview]

John Ellsessar is a sales manager for Narragansett Beer, and has worked in the alcohol beverage industry for 36 years. John began his career in the alcohol industry with a college job managing a..

How to Use a Planogram Template [Free Template]

There is a method behind the madness of stocking store shelves so that they are organized and aesthetically pleasing. The seemingly effortless presentation is a facade of detailed planning.

Visual Merchandising Display Techniques: 4 Tips to Increase Sales

Visual merchandising is of utmost importance — if done effectively, you are able to maximize sales. It helps you develop an unique business identity and brand, differentiating yourself from your..

5 Easy Stock Replenishment Tips to Limit Out of Stocks

Stock replenishment is a vital part of your brand’s sales. It’s essential that the shelves are stocked with enough of your product to meet your customer’s demand. For your sales process to be..

Supply Chain Management

Product Distribution Strategy: The Ultimate Guide [Infographic]

 When expanding into new markets, the best brands know that staying on top of their entire sales process is critical to sealing the deal. But how can you stay on top of your sales process if you..