Endcaps & Insights: The Necessity of Data Maturity in Retail (Pt. 2)
In my last post, I wrote about the range of experience we’ve seen with CPG companies in their data maturity, and the types of data points that when harnessed effectively, produce real impact on a CPG manufacturer’s ability to execute successfully in a Retail environment. Now, let’s move onto the various stages and roadmaps CPG’s can explore to enhance, and up-level their data maturity in Retail Execution.