Thought-Leadership

Endcaps & Insights: The Necessity of Data Maturity in Retail (Pt. 2)

In my last post, I wrote about the range of experience we’ve seen with CPG companies in their data maturity, and the types of data points that when harnessed effectively, produce real impact on a CPG..

Thought-Leadership

Endcaps & Insights: The Necessity of Data Maturity in Retail (Pt. 1)

In my last blog The Power of Data-Driven Retail Execution I talked about how CPG Brands leverage all kinds of data to inform and improve their retail execution, ultimately increasing sales by driving..

Insights and Studies

Endcaps & Insights: Accessing The Power of Data-Driven Retail Execution

We talk a lot about Data-Driven Retail Execution at Repsly. We talk with each other, with our customers, with analysts, partners, and even with our competitors. What is most interesting to me is that..

Merchandising

What Is Retail Merchandising? (+3 Tips from Winning Brands)

(This article originally appeared on G2: Source)

Brick-and-mortarretail isn't going anywhere. 

Despite the clamor surrounding the so-called retail apocalypse, studies show thatmore than halfof..

Technology

How a Field Force Manager Spends His Day

We previously discussed how a field rep spends his day. Now, let’s dive into how his field force manager spends his day.

A typical field force manager juggles multiple responsibilities at once, each..

Retail Product Placement: 5 Tips for Small and Medium Businesses

Pay for entry, pay for space, pay to stay, and pay to limit rival shelf space. Slotting fees and practices vary depending on the product, vendor, and market conditions. Still, much of the pricing..

Accountability

Field Data Insight: Average Number of Visits Per Day By Industry

This week, we investigated the number customer visits an average field rep makes per day across different industries. The following data was extracted from the Repsly field activity database of..

Choosing a Strategy for Building a Merchandising Team (Part 2 of 5)

This is the second post in my series about the pros and cons of different approaches to building a field team for Retail Merchandising. If you are a manufacturer in the Consumer Packaged Goods..

Accountability

Field Sales Management: 4 Key Strategies

Driving your field sales team to perform at its peak requires strong field sales management. One mistake a lot of entrepreneurs make is underestimating the complexity of driving and closing business...