Matthew Brogie

Matthew Brogie
Mat Brogie is part of the founding team, and CEO of Repsly, the world's leading solution for high performance retail execution teams. Mat has spent the past 15 years of his career focused on bringing technology enabled business solutions to the consumer goods industry, having implemented solutions for tens of thousands of field reps at companies such as Coca-Cola, Procter & Gamble, Pepperidge Farm and hundreds of others.
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Recent Posts

3 Min Read

Merchandising

Retail Execution 2.0: The Cycle of Continuous Improvement

Matthew Brogie

The retail industry is plagued by poor in-store execution, among a host of other external threats. IRI reports that out-of-stocks alone cost retailers $47.4 billion annually, in addition to the..

6 Min Read

Merchandising

What Is Retail Merchandising? (+3 Tips from Winning Brands)

Matthew Brogie

(This article originally appeared on G2: Source)

Brick-and-mortar retail isn't going anywhere. 

Despite the clamor surrounding the so-called retail apocalypse, studies show that more than half of..

3 Min Read

CPG Tools & Tech

2020 Retail Predictions for Boosting In-Store Sales

Matthew Brogie

We’ve all heard it before: If you can’t innovate, you’ll get disrupted. While there’s no magic crystal ball that will help retailers predict the future, there are expert opinions on what needs to..

3 Min Read

Merchandising

Cosmetics Merchandising Is the Latest College Craze

Matthew Brogie

Your favorite beauty products are coming to a college near you.

The field of cosmetics merchandising is rapidly diversifying, and retail giants such as Barnes & Noble are on the forefront of..

1 Min Read

Technology

How a Field Force Manager Spends His Day

Matthew Brogie

We previously discussed how a field rep spends his day. Now, let’s dive into how his field force manager spends his day.

A typical field force manager juggles multiple responsibilities at once,..

1 Min Read

Insights and Studies

Distribution of Activities by Activity Type in Different Industries

Matthew Brogie

Last week, we looked into regional differences in the distribution of activities conducted by field reps around the world. This week, we will explore the differences in activity distribution between..

2 Min Read

Merchandising

5 Tips to Increase Retail Sales

Matthew Brogie

Most of us have probably heard a statement prefaced with, "In this economy..." If you're in retail, that probably holds doubly true. True, retail sales have been increasing in increments, but..

1 Min Read

Insights and Studies

Regional Distribution of Activities by Activity Type

Matthew Brogie

This month, we have been exploring different types of activities conducted by field reps using the Repsly Mobile CRM app. Activities are consisted of filling out mobile forms, taking orders,..

1 Min Read

Insights and Studies

Activity Type & Percentage of Reps Who Conduct Them

Matthew Brogie

Last week, we explored different types of activities conducted by field reps using the Repsly Mobile CRM. Activities consist of completing mobile forms, creating orders, taking audits or inspections,..

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