In my last post, I wrote about the range of experience we’ve seen with CPG companies in their data maturity, and the types of data points that when harnessed effectively, produce real impact on a CPG manufacturer’s ability to execute successfully in a Retail environment. Now, let’s move onto the various stages and roadmaps CPG’s can explore to enhance, and up-level their data maturity in Retail Execution.
In my last blog The Power of Data-Driven Retail Execution I talked about how CPG Brands leverage all kinds of data to inform and improve their retail execution, ultimately increasing sales by driving..
We talk a lot about Data-Driven Retail Execution at Repsly. We talk with each other, with our customers, with analysts, partners, and even with our competitors. What is most interesting to me is that..
This article orginally appeared on the OpenView blog.
Research shows that a face-to-face request is 34 times more effective than one made via email. Field sales representatives understand the value..
The retail industry is plagued by poor in-store execution, among a host of other external threats. IRI reports that out-of-stocks alone cost retailers $47.4 billion annually, in addition to the cost..
5 Ways to Identify Growth Opportunities and Prioritize Your Accounts
(This article originally appeared on G2: Source)
Brick-and-mortar retail isn't going anywhere.
Despite the clamor surrounding the so-called retail apocalypse, studies show that more than half of..
Our best retail execution videos, toolkits, webinars, and more all in one place.
We’ve all heard it before: If you can’t innovate, you’ll get disrupted. While there’s no magic crystal ball that will help retailers predict the future, there are expert opinions on what needs to be..
| Your favorite beauty products are coming to a college near you. The field of cosmetics merchandising is rapidly diversifying, and retail giants such as Barnes & Noble are on the forefront of this.. |
The 3 Types of Data You Need to Explode Sales in Your Highest Priority Retailers
We previously discussed how a field rep spends his day. Now, let’s dive into how his field force manager spends his day.
A typical field force manager juggles multiple responsibilities at once, each..
Last week, we looked into regional differences in the distribution of activities conducted by field reps around the world. This week, we will explore the differences in activity distribution between..
Most of us have probably heard a statement prefaced with, "In this economy..." If you're in retail, that probably holds doubly true. True, retail sales have been increasing in increments, but that's..
