How Spindrift Leverages Data to Evolve, Pivot, and Optimize Summer Promotions
If you missed our webinar on “FMCG Retail Execution Excellence - Best-in-Class Strategies to Attacking Summer Promotions Season with Confidence” with POI, you’re in luck!
This week, we investigated the number customer visits an average field rep makes per day across different industries. The following data was extracted from the Repsly field activity database of companies from five industry categories: consumer packaged goods (CPG) in food & beverage, CPG outside of food and beverage such as apparel and furniture, field services, medical & pharmaceuticals, and miscellaneous industries such as property management and field sales & marketing.
According to the data, field representatives in the CPG food and beverage space made the highest number of visits per day with 8 visits followed by reps in medical and pharmaceutical companies that averaged 7 visits per day. Companies in the miscellaneous category came next with 6 visits per day. In last place was CPG companies outside of food and beverage with 5 visits per day and service companies with 4 visits per day.
You can find out more about Repsly's Field Data Reports here.
81% of brands are frustrated with their ability to drive execution in the store. In this guide we show you how to find the execution opportunities that move the needle on sales.
If you missed our webinar on “FMCG Retail Execution Excellence - Best-in-Class Strategies to Attacking Summer Promotions Season with Confidence” with POI, you’re in luck!
At Repsly, we’re emphasizing customer outcomes in 2022 highlighting the many ways our customers are recognizing the value of their retail execution platform. Once a month, we’ll be putting a..
If you missed our webinar on “FMCG Retail Execution Excellence - Best-in-Class Strategies to Attacking Summer Promotions Season with Confidence” with POI, you’re in luck!
