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Accountability, Team Building

Field Data Insight: Average Number of Visits Per Day By Industry

This week, we investigated the number customer visits an average field rep makes per day across different industries. The following data was extracted from the Repsly field activity database of companies from five industry categories: consumer packaged goods (CPG) in food & beverage, CPG outside of food and beverage such as apparel and furniture, field services, medical & pharmaceuticals, and miscellaneous industries such as property management and field sales & marketing. 

According to the data, field representatives in the CPG food and beverage space made the highest number of visits per day with 8 visits followed by reps in medical and pharmaceutical companies that averaged 7 visits per day. Companies in the miscellaneous category came next with 6 visits per day. In last place was CPG companies outside of food and beverage with 5 visits per day and service companies with 4 visits per day.  


You can find out more about Repsly's Field Data Reports here


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Matthew Brogie

Mat Brogie is part of the founding team, and CEO of Repsly, the world's leading solution for high performance retail execution teams. Mat has spent the past 15 years of his career focused on bringing technology enabled business solutions to the consumer goods industry, having implemented solutions for tens of thousands of field reps at companies such as Coca-Cola, Procter & Gamble, Pepperidge Farm and hundreds of others.

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