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Tips for Negotiating with Retailers

Supply Chain Management

Tips for Negotiating with Retailers

Victoria Vessella

Getting your product into retail stores can be a daunting task. Shelf space is valuable real estate, as countless vendors are competing for a slice of the same pie. It’s important to remember that retailers have their own objective, which is to drive revenue with the products they provide to consumers.The more easily you can prove to retail buyers that your brand will sell, the more likely they are to stock your product over a..

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3 Min Read
Packaging Considerations for the Food Industry

Packaging

Packaging Considerations for the Food Industry

Victoria Vessella

Good packaging is an invaluable asset for any company that produces physical goods. Packaging design relays a message to consumers about not only the contents inside of the package, but also about..

4 Min Read
3 Ways Managers Can Help Sales Representatives Improve

Team Building

3 Ways Managers Can Help Sales Representatives Improve

Victoria Vessella

Even the most competent and seasoned sales professionals can run into roadblocks. During trying times, it’s up to sales managers to get their teams back on track. Josh Stevens of QuotaFactory shares..

3 Min Read
What Sales Managers Can Learn from Professional Soccer Coaches

Insights and Studies

What Sales Managers Can Learn from Professional Soccer Coaches

Victoria Vessella

20.3 million viewers tuned in to watch the FIFA Women’s World Cup this yeat where the players put on a terrific show. One very overlooked aspect of the tournament, however, was the efficacy of the..

5 Min Read
5 Ways Beverage Companies Can Stand Out at Trade Shows

Field Marketing

5 Ways Beverage Companies Can Stand Out at Trade Shows

Victoria Vessella

Trade shows provide opportunities for businesses to promote themselves, cultivate relationships with key clients, and scope out the competition. However, due to the sheer volume of vendors present at..

2 Min Read
How To Improve Efficiency with Effective Territory Management

Territory Management

How To Improve Efficiency with Effective Territory Management

Victoria Vessella

Managers become extremely frustrated when they have a team of competent field representatives, but lackluster sales and customer satisfaction levels. One explanation for these problems is ineffective..

4 Min Read
Creating Agility within Your Organization

Team Building

Creating Agility within Your Organization

Victoria Vessella

In today’s fast-paced business environment, the ability to be alert and flexible is a necessity for any company looking to stay a step ahead of the competition. Organizations cannot afford to have..

3 Min Read
How Informed Employees Support Process Improvement

Technology

How Informed Employees Support Process Improvement

Victoria Vessella

Process improvement can be defined as the proactive task of identifying, analyzing, and improving upon existing business processes within an organization for increased optimization. It is an ongoing..

3 Min Read
KPIs for Measuring Remote Employee Performance & Accountability

Accountability

KPIs for Measuring Remote Employee Performance & Accountability

Victoria Vessella

Key Performance Indicators (KPIs) can be used across all levels of an organization to measure productivity, performance, and efficiency. They are especially useful for members of remote field teams..

4 Min Read
7 Traits of an Outstanding Field Team Leader

Accountability

7 Traits of an Outstanding Field Team Leader

Victoria Vessella

Managing a team of employees can be both rewarding and challenging. It can be exciting for managers to lead their teams on the path to success. However, that path is often littered with roadblocks..

4 Min Read
Small Business, Big Data: A Practical Approach

Technology

Small Business, Big Data: A Practical Approach

Victoria Vessella

We’ve been hearing the term “big data” for years now, but usually not in the same sentence as “small business.” Companies of all sizes are using big data to improve internal operations, marketing..

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