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How Business Merchandising Audits Can Lead To Improved Strategies

How Business Merchandising Audits Can Lead To Improved Strategies

Victoria Vessella

Conducting regular business merchandising audits is essential for any business competing in the retail arena. These types of audits are crucial for ensuring that your product is being properly displayed and is well-stocked at a given retail location. If field reps are able to perform thorough field merchandising audits and deliver them to management in the most efficient way possible, businesses can stay a cut above the competition and..

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7 Min Read
Retail Audit Checklist & Infographic

Retail Audit Checklist & Infographic

Victoria Vessella

Your business has a great product, and after much hard work, you've been able to get it on retail shelves. While it's important to have a presence in the retail market, it's critical to monitor how..

3 Min Read
Knowledge Is Power: The Importance of Understanding Your Clients

Technology

Knowledge Is Power: The Importance of Understanding Your Clients

Victoria Vessella

Your clients are your biggest asset. Without a strong customer base, a business will fall apart. Although acquiring new customers is necessary for business growth, maintaining good relationships with..

4 Min Read
Holiday Shopping Trends That Will Affect Your Business This Year

CPG Industry News

Holiday Shopping Trends That Will Affect Your Business This Year

Victoria Vessella

‘Tis the season to be jolly! It’s also the peak season for consumer spending. According to the National Retail Federation, shoppers will dish out a whopping $630.5 billion this year, marking a 3.7%..

3 Min Read
Inter-Team Competition: Finding the Right Balance

Accountability

Inter-Team Competition: Finding the Right Balance

Victoria Vessella

Competition amongst members of a remote team can have both positive and negative consequences. When team members engage in healthy competition, they are able to inspire one another to perform at..

4 Min Read
Simplicity in Business: To Be Simple Is To Be Focused

Insights and Studies

Simplicity in Business: To Be Simple Is To Be Focused

Victoria Vessella

In character, in manner, in style, in all things, the supreme excellence is simplicity.” -Henry Wadsworth Longfellow

Successful businesses grow over time. Too often, however, as businesses grow,..

3 Min Read
How a Strong Company Culture Can Attract Consumers

Insights and Studies

How a Strong Company Culture Can Attract Consumers

Victoria Vessella

In the age of the internet, consumers have access to a host of information about companies and their products and services. The content an organization produces, its social media profiles and..

4 Min Read
How Mass Customization Can Work for Small Businesses

How Mass Customization Can Work for Small Businesses

Victoria Vessella

Mass customization is a trend that many businesses of varying size and scale have dabbled in. In today’s consumer-driven marketplace, it’s a smart idea to create custom offerings that meet the..

4 Min Read
Remote Teams: Cultivating Company Culture with Mobile Workforce Management

Accountability

Remote Teams: Cultivating Company Culture with Mobile Workforce Management

Victoria Vessella

The phrase “company culture” is typically associated with a traditional office setting. However, cultivating culture is just as important, if not more important, for remote field teams. In fact, a..

3 Min Read
3 Ways Small Businesses Can Improve Employee Productivity

Team Building

3 Ways Small Businesses Can Improve Employee Productivity

Victoria Vessella

Organizations are constantly looking for ways to get ahead of the competition. Keeping employee productivity high is one way to do this. Making small operational tweaks now can compound over time to..

4 Min Read
6 Benefits of Remote Employee Monitoring

Accountability

6 Benefits of Remote Employee Monitoring

Victoria Vessella

It can be difficult for managers of remote employees to ensure that their team in the field are working to their fullest potential. Without a means of tracking their activities, managers are forced..

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