Mobile CRM software is an easy way to organize your reps- with it, you can practice effective territory management and have your reps collect data with ease. What you may not have considered, however, is how Mobile CRM software makes it easy for you to increase employee accountability among your reps.
B2B (business-to-business) marketing is far more lucrative than B2C (business-to-consumer) marketing- a single B2B sale can earn you hundreds of thousands of dollars, while a B2C sale may only earn..
Wanting to get your product on the shelf and actually getting your product on the shelf are two very different things. Many entrepreneurs know this after pitching to numerous retailers and hearing..
For small and medium business owners, growth is essential. In order to keep up with competition, SMBs must be able to grow quickly and inexpensively. However, growth often equates to increased..
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For many business owners, nothing is worse than an out of stock incidence. Lost profits, as well as potentially lost customer loyalty, hurt a business. So what could possibly be worse than a..
One of the biggest investments that the marketing organization of a Consumer Packaged Goods (CPG) company can make is in its field merchandising team. These teams are responsible for putting hands on..
When meeting with potential retailers in a sales meeting, it is important to anticipate what objections what they will have. This way, you can prepare in advance and know how to counter these..
BYOD, CYOD, COPE-- arguments have been made for each of these mobility strategies. How do you determine which one is best for your company? The three options cover the spectrum of options for..
All managers look for ways to improve team building; a quick Google search delivers endless solutions. For field rep managers, however, building a cohesive team is harder. Achieving a tight-knit team..
