In this day and age, customer loyalty is becoming scarce. With such saturated markets, there is intense competition among brands for customers. Supply far outstrips demand, and with the increase in the number of sales channels, buyers are being bombarded with advertising everywhere they turn. Not only does this make them less trusting of advertising, it makes it harder for businesses to stand out with their advertising.
As effective as in-store promotions are, you need good reps to promote the product, as they are your best advocate. Here we will address the aspects that make a rep a good sales promoter. Good..
New year, new beginnings. In 2014, the most common New Year’s resolution was to lose weight. Among the top 5 resolutions were staying fit and living a healthy lifestyle. What does this mean for your..
BYOD (Bring Your Own Device) has been increasing in popularity as more and more companies are seeking to cut costs and boost productivity. However, there have been arguments that implementing BYOD..
Mobile CRM software is an easy way to organize your reps- with it, you can practice effective territory management and have your reps collect data with ease. What you may not have considered,..
As we move into one of the biggest shopping weekends of the year, most people are looking forward to Black Friday or Cyber Monday, both of which have been gaining popularity in recent years. What we..
B2B (business-to-business) marketing is far more lucrative than B2C (business-to-consumer) marketing- a single B2B sale can earn you hundreds of thousands of dollars, while a B2C sale may only earn..
Wanting to get your product on the shelf and actually getting your product on the shelf are two very different things. Many entrepreneurs know this after pitching to numerous retailers and hearing..
The 4 “Ps” of marketing are well known in the merchandising world; after all, they are what drive the factors behind success in the industry. When focusing on sales outlets, the goal of..
Field reps spend at least 13% of their day driving from place to place. While this may not seem like a large part of their day, it is a vital one. Any delays in their transportation time may cause a..
For small and medium business owners, growth is essential. In order to keep up with competition, SMBs must be able to grow quickly and inexpensively. However, growth often equates to increased..
