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What's Worse than an Out of Stock / Stock Out? A: Product Voids

What's Worse than an Out of Stock / Stock Out? A: Product Voids

Nancy Chen

For many business owners, nothing is worse than an out of stock incidence. Lost profits, as well as potentially lost customer loyalty, hurt a business. So what could possibly be worse than a stockout? Here is an introduction to the stockout’s sister problem, product (distribution) voids. Product voids are often overshadowed by the overwhelming concerns about stockouts. We should be concerned about these voids: A case study of Brand..

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3 Min Read
No Paper, No Problem: How to Conduct a Better Merchandising Audit

No Paper, No Problem: How to Conduct a Better Merchandising Audit

Nancy Chen

It’s the middle of the week, and your field rep is in a slump. They’ve done audit after audit, and they’re exhausted from filling out paper forms and making phone calls, from checking prices and..

5 Min Read
Retail Merchandising Audits: What To Look For

CPG Tools & Tech

Retail Merchandising Audits: What To Look For

Nancy Chen

One of the biggest investments that the marketing organization of a Consumer Packaged Goods (CPG) company can make is in its field merchandising team. These teams are responsible for putting hands on..

4 Min Read
Alternatives to Monetary Incentives for Employee Productivity

Team Building

Alternatives to Monetary Incentives for Employee Productivity

Nancy Chen
Monetary incentives for employees is the most common method companies use to motivate workers. While there are no employees that would claim that they are not motivated by monetary incentives, it is..
4 Min Read
How to Secure a Beverage Retailer: Overcoming Retailer Objections

CPG Team Management

How to Secure a Beverage Retailer: Overcoming Retailer Objections

Nancy Chen

When meeting with potential retailers in a sales meeting, it is important to anticipate what objections what they will have. This way, you can prepare in advance and know how to counter these..

3 Min Read
BYOD, CYOD, or COPE - What Does it Mean And Which One is For You?

Technology

BYOD, CYOD, or COPE - What Does it Mean And Which One is For You?

Nancy Chen

BYOD, CYOD, COPE-- arguments have been made for each of these mobility strategies. How do you determine which one is best for your company? The three options cover the spectrum of options for..

3 Min Read
Pricing Your Beverage Right for Retail Execution

Pricing Your Beverage Right for Retail Execution

Nancy Chen

Price is important; there’s no doubt about it. For an emerging beverage brand, a mistake in pricing can cause a loss in sales. Price is one of the key indicators of a product’s value to a first-time..

3 Min Read
4 Keys to Team Building for Field Reps

Team Building

4 Keys to Team Building for Field Reps

Nancy Chen

All managers look for ways to improve team building; a quick Google search delivers endless solutions. For field rep managers, however, building a cohesive team is harder. Achieving a tight-knit team..

2 Min Read
Avoid Overcrowding: Luxury Goods Deserve Their Own Shelf Space

Packaging

Avoid Overcrowding: Luxury Goods Deserve Their Own Shelf Space

Nancy Chen

It’s the age-old supply vs. demand issue- you want to have enough product in stock to meet consumers’ demand, but you don’t want to overstock in case you have leftover inventory. This issue often..

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