Featured

Merchandising

Visual Merchandising Display Techniques: 4 Tips to Increase Sales

Nancy Chen

Visual merchandising is of utmost importance — if done effectively, you are able to maximize sales. It helps you develop an unique business identity and brand, differentiating yourself from your competition.

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5 Min Read

Merchandising

How to Analyze Success of Product Promotions [Free Toolkit]

Nancy Chen

In the competitive CPG space, your ability to execute at retail plays a massive role in your business’s success. Using in-store promotions is one of the most popular and effective ways to boost..

4 Min Read

Merchandising

The Insourcing vs Outsourcing Debate: Field Merchandiser Services

Nancy Chen

To outsource or not to outsource, that is the question. For companies looking to cut costs, outsourcing can be attractive because third parties can often provide service for a cheaper price...

1 Min Read

Supply Chain Management

Out Of Stock Problems: What is OOS and How to Prevent Stock Loss

Nancy Chen

The field rep searches the aisles, a clear memory of his company’s beautifully arranged beverages in his mind. “It should be here somewhere,” he thinks, making lap after lap around the beverage..

3 Min Read

Insights and Studies

When Do You Say No?: Prioritizing Clients Based on Profitability

Nancy Chen

For many businesses, it can be tempting to accept as many contracts as possible because of a desire for rapid growth. Understandably, you want to maximize utilization of your field reps- after..

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CPG SALES GUIDE

5 Ways to Identify Growth Opportunities and Prioritize Your Accounts

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2 Min Read

CPG KPIs & Reporting

KPIs are More Than Just Metrics

Nancy Chen

“If you cannot measure it, you cannot improve it.”

- William Thompson, inventor of the Kelvin scale

 

This saying has been adopted for business, and is fundamental to understanding the importance..

2 Min Read

Technology

The Benefits of Social, Mobile, Big Data, and Cloud Convergence

Nancy Chen

Technology is progressing, there’s no doubt about it. More companies are moving towards simplicity by adopting Bring Your Own Device (BYOD) policies. It’s the thinking behind BYOD, cutting out..

1 Min Read

Team Building

Tips for Creating a Smarter Workforce

Nancy Chen

The beginning of the new year is always a great time to set new business goals. One goal you should take into consideration is regarding your employees. For 2015, you should look into creating a..

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RETAIL EXECUTION eBOOK

The 3 Types of Data You Need to Explode Sales in Your Highest Priority Retailers

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3 Min Read

Field Marketing

Free Samples: How Food Demos Increase Sales

Nancy Chen

In-store promotions can increase product sales for all retail products, but this holds especially true for food products. Any event in the store attracts the customer’s attention - by having a..

3 Min Read

Merchandising

Using Your Merchandising Audit to Beat Your Competition

Nancy Chen

In a previous post, we talked about how to solve common concerns field reps have while performing their audits. The easy solution was to make the switch to electronic forms using Field Activity..

2 Min Read

Merchandising

Saving You Time and Sanity: The Benefit of Mobile Forms

Nancy Chen

Imagine sorting through piles and piles of paper, trying to find a certain audit from a couple of months ago. Thirty minutes later, you’re still searching for the ever-elusive audit and you’re..

4 Min Read

Merchandising

How to Build Customer Loyalty with In Store Promotions

Nancy Chen

In this day and age, customer loyalty is becoming scarce. With such saturated markets, there is intense competition among brands for customers. Supply far outstrips demand, and with the increase..

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