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6 Min Read
How to Analyze Success of Product Promotions [Free Toolkit]

How to Analyze Success of Product Promotions [Free Toolkit]

Nancy Chen

In the competitive CPG space, your ability to execute at retail plays a massive role in your business’s success. Using in-store promotions is one of the most popular and effective ways to boost your..

5 Min Read
The Insourcing vs Outsourcing Debate: Field Merchandiser Services

The Insourcing vs Outsourcing Debate: Field Merchandiser Services

Nancy Chen

To outsource or not to outsource, that is the question. For companies looking to cut costs, outsourcing can be attractive because third parties can often provide service for a cheaper price. However,..

2 Min Read
Out Of Stock Problems: What is OOS and How to Prevent Stock Loss

Supply Chain Management

Out Of Stock Problems: What is OOS and How to Prevent Stock Loss

Nancy Chen

The field rep searches the aisles, a clear memory of his company’s beautifully arranged beverages in his mind. “It should be here somewhere,” he thinks, making lap after lap around the beverage..

3 Min Read
Free Samples: How Food Demos Increase Sales

Field Marketing

Free Samples: How Food Demos Increase Sales

Nancy Chen

In-store promotions can increase product sales for all retail products, but this holds especially true for food products. Any event in the store attracts the customer’s attention - by having a table..

CPG Sales Guide

5 Ways to Identify Growth Opportunities and Prioritize Your Accounts

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8 Min Read
The Important Merchandising Step You’re Forgetting

The Important Merchandising Step You’re Forgetting

Nancy Chen

Why isn’t your product moving off the shelf?

There are so many reasons why you might be feeling the pain of a slow month. A dip in sales could be a result of changing consumer preferences, retail..

4 Min Read
How to Build Customer Loyalty with In Store Promotions

How to Build Customer Loyalty with In Store Promotions

Nancy Chen

In this day and age, customer loyalty is becoming scarce. With such saturated markets, there is intense competition among brands for customers. Supply far outstrips demand, and with the increase in..

3 Min Read
How to Be an Outstanding Sales Promoter

How to Be an Outstanding Sales Promoter

Nancy Chen

As effective as in-store promotions are, you need good reps to promote the product, as they are your best advocate. Here we will address the aspects that make a rep a good sales promoter. Good..

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The 3 Types of Data You Need to Explode Sales in Your Highest Priority Retailers

RETAIL EXECUTION eBOOK

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5 Min Read
How Much Can You Save?: A BYOD Cost Analysis

Insights and Studies

How Much Can You Save?: A BYOD Cost Analysis

Nancy Chen

BYOD (Bring Your Own Device) has been increasing in popularity as more and more companies are seeking to cut costs and boost productivity. However, there have been arguments that implementing BYOD..

5 Min Read
5 Hacks for Your Next Trade Show

Field Marketing

5 Hacks for Your Next Trade Show

Nancy Chen

B2B (business-to-business) marketing is far more lucrative than B2C (business-to-consumer) marketing- a single B2B sale can earn you hundreds of thousands of dollars, while a B2C sale may only earn..

6 Min Read
The Ultimate Bait: Attracting Retailers via Price Incentives

The Ultimate Bait: Attracting Retailers via Price Incentives

Nancy Chen

Wanting to get your product on the shelf and actually getting your product on the shelf are two very different things. Many entrepreneurs know this after pitching to numerous retailers and hearing..

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