4 Min Read

Field Marketing

Trade Marketing Manager: Definition, Job Description, Salary, and More

Ameyna Jackson

Everyone knows about consumer marketing, but how are those companies getting those products in front of consumers in the first place? This is where trade marketing comes in. Trade marketing..

Ameyna Jackson

Ameyna Jackson
Ameyna is a Content Marketing Journalist at Repsly. As a public relations professional, she is dedicated to providing readers with the original and compelling content. Ameyna is a DC-native always down for a game of hoops.
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Recent Posts

5 Min Read

Field Marketing

3 Best in Class Beverage Marketing Strategies [Examples]

Ameyna Jackson

 In the beverage industry, it’s all about standing out, which is why taking the time to develop a marketing strategy that resonates with your audience is the first step to a gaining competitive..

6 Min Read

Field Marketing

How to Pull Off The Perfect Product Demo And Sell More

Ameyna Jackson

Product demos are one of the most important drivers of growth for food and beverage companies - especially for those bringing a new product to market. They help brands connect with consumers and..

1 Min Read

CPG Industry News

A Brief History of The Beer Market

Ameyna Jackson

Over the course of thousands of years, the beer market has transformed from ancient tradition to medieval currency - from criminal activity to commercial powerhouse. 

Whether you work behind the..

3 Min Read

Packaging

4 Questions Every Retailer Asks When Considering Your Product for Their Stores

Ameyna Jackson

If you are a young brand considering a future in the retail world, there are many things to consider before jumping right in. Whether it be a local store or a retail chain, one of the most..

4 Min Read

Field Marketing

Merchandiser: Definition, Job Description, Salary, and More

Ameyna Jackson

Whenever you walk past your favorite clothing store or supermarket and you see a sign for “Buy one get one free!” or “Sale on Organic Fruit,” be sure to thank your local merchandiser...

6 Min Read

Field Marketing

Outside Sales Representative: Job Description, Salary, & More

Ameyna Jackson

If you are looking for a job that will constantly have you doing something new, an outside sales representative just may be the job for you. But prior to applying or even considering a position,..

5 Min Read

Field Marketing

Combining Inside & Outside Sales: The Best Thing You'll Do All Year

Ameyna Jackson

Sitting in a cubicle making cold calls all day is not the way to make this year's sales quota.  Sales is often thought to be a “black and white” industry, where representatives operate as either..

2 Min Read

Field Sales

How to Upsell And Cross-Sell Medical Devices

Ameyna Jackson

If you sell medical devices, then you know firsthand how hard it can be to sell to busy doctors and surgeons. The medical device industry is a focused field where sales come from the relationships..

2 Min Read

Merchandising

The Mobile Workforce Trend That Can Improve Productivity By 10%

Ameyna Jackson

Mobile data collection is nothing new in the consumer goods industry, but the idea of having reps use their own devices to complete work in the field is. The Bring-Your-Own-Device approach is a..

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