Everyone knows about consumer marketing, but how are those companies getting those products in front of consumers in the first place? This is where trade marketing comes in. Trade marketing managers are the first line of sales, making products appealing to the distributors, brokers, and retailers in charge of selling them to consumers.
Here's everything you need to know about the role of trade marketing manager:
- What is Trade Marketing?
- What is a Trade Marketing Manager?
- Trade Marketing Manager Job Description
- Trade Marketing Manager Salary
- Trade Marketing Manager Education Level, Experience, and Qualifications
- Trade Marketing Manager Job Listings
What Is Trade Marketing?
Trade marketing is a small branch of B2B marketing that aims to increase demand with supply chain partners. Typically it is known as the process of manufacturers marketing to future wholesalers, retailers, and distributors.
What Is a Trade Marketing Manager?
Trade marketing managers are responsible for local brand development and selling to companies who can then distribute to their customers. Their target audience will include distributors and retailers who can get the product in front of consumers.
Some everyday tasks in the position include developing and implementing well thought out marketing strategies, like product launches and loyalty programs, that increase success rate and brand perception.
Trade Marketing Manager Job Description
Job Brief:
We are looking for an experienced Trade Marketing Managers to drive the success of effective marketing, advertising, and promotional activities of the company. An ideal candidate is an exemplary team leader, is very strategic, knows the market and consumers well, and has experience driving growth.
Responsibilities:
- Develop marketing strategies aligned with the brand strategy
- Act as the key liaison between product development and buyers
- Maintain customer relationships for future purchases
- Cultivate programs that ensure products sell in-store
Trade Marketing Manager Salary
A trade marketing manager’s salary can vary based on location, education, and experience. The national average salary for a trade marketing manager is $103,933 at roughly $30 per hour, according to Glassdoor.
Data provided by Glassdoor's anonymous salary survey.
Trade Marketing Manager Education Level, Experience, And Qualifications
Most companies require managers to have a bachelor’s degree with a minimum of 3-5 years experience in trade marketing.
Some qualities companies look for in a trade marketing manager include:
- Strong knowledge of consumer industry
- Strong range management
- Experience analyzing large amounts of data and trends
- Ability to think critically and creatively
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Trade Marketing Manager Job listings
If you are interested in the field of trade marketing, check out these links for real-time searches from Glassdoor, Indeed, Monster, and LinkedIn.
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