technology

Insights and Studies

The 4 Innovations Shaping Retail Execution in the 2020s [Infographic]

Despite the advances in retail execution technology that were made in the past ten years, many brands are still struggling to gain an advantage and dominate in their category. In this infographic, we..

Insights and Studies

4 Main Retail Execution Problems That Innovation Will Solve in the 2020s

The 2010s brought a new age of technology to the forefront of retail. Manufacturers started collecting data about their execution at the point of sale, and retailers started using sales data to build..

CPG Tools & Tech

One Tool Helping Beauty Brands Grow Faster in the Field

It probably feels like some days your brand’s growth depends on your ability to be in 15 places at once. As much as you hone your teleportation skills, it likely isn’t possible to monitor consumers,..

CPG Tools & Tech

How to Maximize Activity Management Software (In Every Field)

According to Buyerzone’s 2013 market report, 91% of companies mobilizing more than 11 employees use activity management software. Obviously, not all of these companies do the same jobs -- all of them..

Team Building

What CPG Brands Can Learn From Street Teams in the Music Industry

Even if you’ve never read a written definition of the street team marketing strategy, you’ve probably experienced one. If you’ve ever been handed an index card on the street with a download code for..

Field Marketing

Use These 6 Social Media Tips to Boost Your Beauty Brand Online

It’s 2018 -- at this point you know building a brand-forward Instagram profile or Twitter feed is about way more than just putting a lot of content out there. Pulling off a head-turning social media..

Technology

Best Practices for Managing Field Sales Reps with Field Sales Software

As brands grow, pieces of their organizational strategies (take, for example, email chains for each out of stock item or handwritten and manually submitted consumer feedback reports) can become..

Technology

Field Marketing Software: The Present and Future of Business Growth

As small businesses fight to stand out in an increasingly competitive consumer landscape, merchandisers need to utilize every weapon in their arsenal to win the marketing battle. That's where field..

Technology

The Beginner's Guide to SMS Marketing

There have been many advances with the mobile device since it first launched but SMS has remained by it’s side. Text messaging has stayed reliable and efficient for almost as long as the mobile..