Industry disruptors constantly get branding wrong in their quest to get it right. As you pour more energy into strengthening your brand’s persona, you probably won’t get it right the first time. You’ll use the wrong logo, put your product on the wrong shelf, or run the wrong social media campaign.
Whatever difficulties you have along the way, they're signs of one all-important thing: you're evolving. The worst thing a brand can do..
Successful brands today know how important it is to make their products available online (headline-grabbing meal replacement drink Soylent managed to raise $75 million after four years of only..
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Competition is inevitable in any industry, and it’s only getting more fierce. For brands concerned about the impact competitors will have on sales, it’s important to keep a finger on the pulse of the..
The old adage says, "If you can't measure it, you can't manage it." But collecting data on your business is only half the battle. Unless those "measurements" are also consistent, accurate, and..
Mobile data collection is nothing new in the consumer goods industry, but the idea of having reps use their own devices to complete work in the field is. The Bring-Your-Own-Device approach is a..
As the cosmetics industry continues to grow, so does the umbrella of cosmetics marketing. It now includes everything from customer engagement to digital merchandising. To make sure your efforts in..
Cosmetics sales in brick and mortar stores may be on the decline, but the majority of beauty purchases still come from department and drug stores. However, as online purchasing becomes more popular,..
In an industry that’s all about image, cosmetics merchandising plays an integral role in how customers view health and beauty products during their shopping experience. The visual merchandising..
One challenge that scaling CPG companies face is their reliance on a geographically dispersed workforce to capture essential merchandising data from various retail locations around the country...
Beverage distribution companies handle many responsibilities across the supply chain in order to deliver product to the end-user. Among these are order management, competitive analyses, and sales..
Today there are a few buzzwords that get tossed around a lot in the business sphere. Chief among them is “big data.” In fact, big data can be read about in almost any sphere. Big data, as defined by ..
