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In an industry that’s all about image, cosmetics merchandising plays an integral role in how customers view health and beauty products during their shopping experience. The visual merchandising programs your company employs convey information to consumers about your brand’s personality and how it differs from others on the market. In addition to thoughtful design, however, it’s also essential your field merchandising strategy is..
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Today there are a few buzzwords that get tossed around a lot in the business sphere. Chief among them is “big data.” In fact, big data can be read about in almost any sphere. Big data, as defined by ..
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One of the strategies small businesses can use to acquire and retain retail partners is optimized category management; that is, the effective managing of the vendor side of a relationship. Marketing..
One of the biggest investments that the marketing organization of a Consumer Packaged Goods (CPG) company can make is in its field merchandising team. These teams are responsible for putting hands on..
Large companies with huge amounts of capital may have the luxury of modernizing their workforce alongside technological developments, but such is not always the case for small businesses and..
"Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius -- and a lot of courage -- to move in the opposite direction."
--Albert Einstein
CRM, ERP,..
We have written quite a bit in recent months about the use of Mobile Technologies for Field Sales and Retail Merchandising, everything from tracking reps to taking photos and capturing competitive..
Creating an agile field sales solution for your retail merchandising company is a huge step towards increasing productivity in your business; if you have already completed this process-..
With the wave of the mobile technology revolution having swept across businesses across the board, arming mobile reps everywhere with smartphones, many retail merchandising companies are looking to..
Agile field sales organizations can benefit from equipping their sales reps with mobile technology. As mobile capabilities expand, the agile field rep becomes more powerful, gaining from increased..
