One of the strategies small businesses can use to acquire and retain retail partners is optimized category management; that is, the effective managing of the vendor side of a relationship. Marketing and Customer Management expert Toby Desforges says the once lost art of retailer-vendor collaboration is back in full swing. Here’s how small brands, armed with Field Activity Management software, can prove they are up to the challenge.
Third party merchandisers work to simplify the lives of their clients. By offering an outside service, they lift responsibility off the shoulders of product makers. Here’s a few reasons why third..
For many small and medium sized businesses (SMBs), attracting new retail partners is a continuous goal. Numerous strategies exist to gain new relationships, but one of the best ways to garner..
Field reps who deliver, merchandise, and sell fragile products have a number of unique responsibilities. From the moment product is placed in a truck until it is in the customer’s hands,..
Businesses in the beverage industry tend to have larger product lines than those in other industries. According to Bevindustry.com, even the smallest distributors are expanding their product..
Placing purchase orders is an integral part of a field rep’s daily duties. Because orders are a main source of revenue, they need to be executed in a thorough, correct, and efficient manner. If..
One of the biggest investments that the marketing organization of a Consumer Packaged Goods (CPG) company can make is in its field merchandising team. These teams are responsible for putting hands on..
Companies only hire Third Party Merchandising businesses for exceptional work. The entire business model revolves around picking up outsourced work that the vendor wants off their shoulders. Since..
When launching a product into the luxury industry, it’s not enough for it to be highly priced. Luxury customers are looking for products that symbolize abstract things like “space, time [and],..
Distribution Managers have a difficult job. Overseeing warehouse operations, maintaining production infrastructure and most importantly, making sure whatever needs to get from A to B, gets there.
Large companies with huge amounts of capital may have the luxury of modernizing their workforce alongside technological developments, but such is not always the case for small businesses and..
