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How to Use POS Data for Intelligent Retail Execution [Free Guide]

CPG Tools & Tech

How to Use POS Data for Intelligent Retail Execution [Free Guide]

Frank Brogie

One of the most basic tools CPG brands use to understand their position in the market is point-of-sale data. From the very first time a shopper put your product in their cart to the nationwide sales you may enjoy today, POS data paints a picture of when and where your products -- and your competitors’ -- are scanned for purchase.

Armed with this intel, brands can identify new shopping trends, opportunities for growth, competitive..

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7 Min Read
How to Use Advanced CPG Analytics to Win in the Store

CPG Tools & Tech

How to Use Advanced CPG Analytics to Win in the Store

Melissa Sonntag

Without CPG analytics at the center of a business strategy, business decisions will be made on little more than a hunch -- and in today’s competitive market, a hunch simply doesn’t cut it.

9 Min Read
8 Retail Merchandising Tips These Sales Experts Swear By [Video]

Merchandising

8 Retail Merchandising Tips These Sales Experts Swear By [Video]

Melissa Sonntag

What comes to mind when you think of merchandising? Is it eye-catching window displays and holiday promotions? Or maybe cross-merchandising and dump bins? While these things surely contribute to a..

1 Min Read
Behind The Brand: Highlights From Expo East 2018

CPG Tools & Tech

Behind The Brand: Highlights From Expo East 2018

Frank Brogie

At this year's Natural Products Expo East conference, we caught up with some of our favorite brands to get a behind-the-scenes look at what's driving their growth at retail. Check out the highlights..

8 Min Read
How to Use Syndicated CPG Data to Maximize Velocity at Retail

CPG Tools & Tech

How to Use Syndicated CPG Data to Maximize Velocity at Retail

Frank Brogie

In the last decade, Daiya Foods has ridden the natural foods wave on the back of their vegan cheese products, growing from half a million in revenue in 2007 to an impressive $168 million in 2018,..

6 Min Read
4 Ways Mobile CRMs Are Disrupting The Retail Industry

Client Management

4 Ways Mobile CRMs Are Disrupting The Retail Industry

Maddie Davis

In a world that places increasing importance on constant innovation, brands must work harder than ever to keep their products relevant to retailers and consumers.That requires a lot of legwork, which..

5 Min Read
6 Territory Management Questions for Smarter Field Management

CPG Tools & Tech

6 Territory Management Questions for Smarter Field Management

Sara Mack

A big part of organizing your field team is evolving your territory management strategy into the best possible rep-grouping method. In this post we’ll tackle the big questions brands struggle with as..

3 Min Read
How to Drive Retailer Compliance for Stronger Promotions and Sales

CPG Tools & Tech

How to Drive Retailer Compliance for Stronger Promotions and Sales

Sara Mack

We don’t need to tell you how important it is to check in with your retailers to make sure everything is going according to plan. Even though this kind of monitoring saves you time and money in the..

6 Min Read
One Tool Helping Beauty Brands Grow Faster in the Field

CPG Tools & Tech

One Tool Helping Beauty Brands Grow Faster in the Field

Sara Mack

It probably feels like some days your brand’s growth depends on your ability to be in 15 places at once. As much as you hone your teleportation skills, it likely isn’t possible to monitor consumers,..

7 Min Read
How to Maximize Activity Management Software (In Every Field)

CPG Tools & Tech

How to Maximize Activity Management Software (In Every Field)

Sara Mack

According to Buyerzone’s 2013 market report, 91% of companies mobilizing more than 11 employees use activity management software. Obviously, not all of these companies do the same jobs -- all of them..

6 Min Read
How to Get Closer to Your Field Team Without Slowing Them Down

CPG Tools & Tech

How to Get Closer to Your Field Team Without Slowing Them Down

Frank Brogie

If you have a team in the field, you know they offer your brand a huge advantage. Through your team, you can support every one of your accounts with a personal relationship, and can control the way..

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