Once thought to be virtually indestructible, large consumer packaged goods (CPG) companies today are struggling.
According to Bain and Company, from 2012-2016 a whopping 85% of the 50 largest CPG companies saw a significant decline in revenue, profit, or both. In true David and Goliath fashion, a significant factor behind this has been the emergence of smaller, more agile brands that have captured market share across almost every..
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Consumer packaged goods (CPG) is one of the industries that has had the hardest time adapting to the rapid growth of online marketing and the slowdown in physical retailers. Traditionally, many CPG..
(This article originally appeared on G2: Source)
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