One of the most basic tools CPG brands use to understand their position in the market is point-of-sale data. From the very first time a shopper put your product in their cart to the nationwide sales you may enjoy today, POS data paints a picture of when and where your products -- and your competitors’ -- are scanned for purchase.
Armed with this intel, brands can identify new shopping trends, opportunities for growth, competitive..
![How to Use POS Data for Intelligent Retail Execution [Free Guide]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/american-blond-hair-coffee-1210531-min.jpg?width=480&height=252&name=american-blond-hair-coffee-1210531-min.jpg)
One of the most basic tools CPG brands use to understand their position in the market is point-of-sale data. From the very first time a shopper put your product in their cart to the nationwide..
Without CPG analytics at the center of a business strategy, business decisions will be made on little more than a hunch -- and in today’s competitive market, a hunch simply doesn’t cut it.
![8 Retail Merchandising Tips These Sales Experts Swear By [Video]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/frankfeatureimage.png?width=480&height=252&name=frankfeatureimage.png)
What comes to mind when you think of merchandising? Is it eye-catching window displays and holiday promotions? Or maybe cross-merchandising and dump bins? While these things surely contribute to a..
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We don’t need to tell you how important it is to check in with your retailers to make sure everything is going according to plan. Even though this kind of monitoring saves you time and money in the..
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According to Buyerzone’s 2013 market report, 91% of companies mobilizing more than 11 employees use activity management software. Obviously, not all of these companies do the same jobs -- all of them..
