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Supply Chain Management

Inventory Replenishment: Definition, Explanation, & Best Practices

Melissa Sonntag

Shoppers know the disappointment of planning a shopping trip around a specific product they’ve come to know and love just to arrive at an empty shelf, and the brands that stock those shelves also know how much these experiences can not only cost them in lost sales, but also lost brand loyalty and trust on behalf of the customer. That’s why having a robust inventory management protocol in place is so critical for growing brands. 

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3 Min Read

Supply Chain Management

Why Perpetual Inventory Tracking is Vital to Growing Businesses

Melissa Sonntag

The ability to track data in real-time has been a true game changer for the CPG industry. Like never before, sales teams have access to data and insights from the field that can give them a better..

5 Min Read

CPG KPIs & Reporting

Best Practices for The 3 Different Types of Store Visits

Melissa Sonntag

In the world of retail, store visits are critical to maintaining a strong in-store presence and ultimately making sales. but not all store visits are made equal. A store visit to conduct..

3 Min Read

Merchandising

Retail Execution 2.0: The Cycle of Continuous Improvement

Matthew Brogie

The retail industry is plagued by poor in-store execution, among a host of other external threats. IRI reports that out-of-stocks alone cost retailers $47.4 billion annually, in addition to the cost..

9 Min Read

CPG KPIs & Reporting

3 Types of Retail Reports Your Reps Should Be Building Each Visit

Melissa Sonntag

Having a strong retail presence is all about making your product attractive and available to shoppers in order to capture sales.  Consider this: up to 50% of consumers say they would switch to a..

3 Min Read

CPG KPIs & Reporting

Sales Lift Calculation: Measuring Effective In-Store Promotions

Melissa Sonntag

CPG brands spend as much as 20% of their revenue on trade promotions, but nearly 6 in 10 promotions don’t break even, meaning most brands lose money on their investment at the point of sale. So how..

2 Min Read

CPG KPIs & Reporting

How to Measure Total Distribution Points and Why it Matters

Melissa Sonntag

When it comes to evaluating the quality of your distribution network, few metrics can provide as much insight as your total distribution points (TDP). TDP is a type of point-of-sales (or POS) data..

10 Min Read

CPG KPIs & Reporting

5 Key Considerations for a Data-Driven Retail Strategy

Sam Holzman

The retail industry has undergone a significant transformation in recent years. Don’t worry, this isn’t another article bemoaning the rise of e-commerce and exaggerating the decline of physical..

2 Min Read

CPG KPIs & Reporting

How to Measure Sales Per Point of Distribution (SPPD)

Melissa Sonntag

 

In the retail world, there are three main metrics brands focus on to  measure the success of their retail execution: sales, distribution, and velocity. Sales focuses on the unit or dollar amount of..

7 Min Read

CPG KPIs & Reporting

Retail Execution: The Ultimate Guide

Melissa Sonntag

CPG companies need to put an emphasis on strong retail execution to stand out on the shelf.  Still, plenty of brands struggle to execute at retail, and as a result experience lost opportunities and..

4 Min Read

CPG KPIs & Reporting

3 Critical Processes for Outstanding Retail Execution

Melissa Sonntag

A poorly executed strategy can cost you up to 25% in sales. In order to achieve the ROI you are looking for, it's important to remember that the success of your retail execution strategy relies..

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