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2015 SMB Challenges and How to Solve Them

Insights and Studies

2015 SMB Challenges and How to Solve Them

Erin P. Friar

According to a recent survey, 58% of small and medium sized business (SMB) owners expect growth in the new year. But, as SMBs with field teams move into 2015, there is a host of challenges awaiting them. Here’s a look at what some SMB owners rated as their most difficult challenges, and how to solve them.

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4 Min Read
Cost Analysis: The Price of Poor Communication

Insights and Studies

Cost Analysis: The Price of Poor Communication

Erin P. Friar

Nearly every business owner knows that decades of research rank effective communication as a crucial skill for a successful business. Yet poor communication habits are still present in many..

8 Min Read
The Important Merchandising Step You’re Forgetting

The Important Merchandising Step You’re Forgetting

Nancy Chen

Why isn’t your product moving off the shelf?

There are so many reasons why you might be feeling the pain of a slow month. A dip in sales could be a result of changing consumer preferences, retail..

4 Min Read
3 Tips for Calculating the Right Software Choice

Technology

3 Tips for Calculating the Right Software Choice

Richard April

For small and medium sized businesses (SMBs) with field reps, there has never been a better time to utilize software tools to maximize profits and productivity. A growing number of software companies..

3 Min Read
3 Reasons To Evaluate the Performance of Your Field Reps

CPG Team Management

3 Reasons To Evaluate the Performance of Your Field Reps

Erin P. Friar

For small and medium sized businesses (SMBs) with field teams, breaking into an industry and gaining brand recognition can be difficult. One way to aid the process is by evaluating the performance..

4 Min Read
How to Build Customer Loyalty with In Store Promotions

How to Build Customer Loyalty with In Store Promotions

Nancy Chen

In this day and age, customer loyalty is becoming scarce. With such saturated markets, there is intense competition among brands for customers. Supply far outstrips demand, and with the increase in..

3 Min Read
How to Be an Outstanding Sales Promoter

How to Be an Outstanding Sales Promoter

Nancy Chen

As effective as in-store promotions are, you need good reps to promote the product, as they are your best advocate. Here we will address the aspects that make a rep a good sales promoter. Good..

3 Min Read
3 Ways for Field Teams to Optimize Merchandising Audits

3 Ways for Field Teams to Optimize Merchandising Audits

Erin P. Friar

For any small or medium sized business it is imperative to stay ahead of the competition by performing continuous merchandising audits. Instead of just asking reps to “check things out,” go in..

5 Min Read
How Much Can You Save?: A BYOD Cost Analysis

Insights and Studies

How Much Can You Save?: A BYOD Cost Analysis

Nancy Chen

BYOD (Bring Your Own Device) has been increasing in popularity as more and more companies are seeking to cut costs and boost productivity. However, there have been arguments that implementing BYOD..

3 Min Read
Field Workforce Management: The Key to Employee Accountability

Accountability

Field Workforce Management: The Key to Employee Accountability

Nancy Chen

Mobile CRM software is an easy way to organize your reps- with it, you can practice effective territory management and have your reps collect data with ease. What you may not have considered,..

3 Min Read
3 Ways to Fix Repeat Field Rep Problems

Accountability

3 Ways to Fix Repeat Field Rep Problems

Erin P. Friar

Managing a team of representatives who primarily work outside the office presents a host of challenges. Nearly all communication has to be done remotely, it is difficult to catch mistakes before..

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