In this day and age, customer loyalty is becoming scarce. With such saturated markets, there is intense competition among brands for customers. Supply far outstrips demand, and with the increase in the number of sales channels, buyers are being bombarded with advertising everywhere they turn. Not only does this make them less trusting of advertising, it makes it harder for businesses to stand out with their advertising.
As effective as in-store promotions are, you need good reps to promote the product, as they are your best advocate. Here we will address the aspects that make a rep a good sales promoter. Good..
For any small or medium sized business it is imperative to stay ahead of the competition by performing continuous merchandising audits. Instead of just asking reps to “check things out,” go in..
BYOD (Bring Your Own Device) has been increasing in popularity as more and more companies are seeking to cut costs and boost productivity. However, there have been arguments that implementing BYOD..
Mobile CRM software is an easy way to organize your reps- with it, you can practice effective territory management and have your reps collect data with ease. What you may not have considered,..
Managing a team of representatives who primarily work outside the office presents a host of challenges. Nearly all communication has to be done remotely, it is difficult to catch mistakes before..
With the explosion of the web, small and medium sized (SMB) businesses with remote workers now have a large variety of choices for both hardware and software solutions. For software, CRM and Field..
B2B (business-to-business) marketing is far more lucrative than B2C (business-to-consumer) marketing- a single B2B sale can earn you hundreds of thousands of dollars, while a B2C sale may only earn..
Wanting to get your product on the shelf and actually getting your product on the shelf are two very different things. Many entrepreneurs know this after pitching to numerous retailers and hearing..
Placing purchase orders is an integral part of a field rep’s daily duties. Because orders are a main source of revenue, they need to be executed in a thorough, correct, and efficient manner. If..
The 4 “Ps” of marketing are well known in the merchandising world; after all, they are what drive the factors behind success in the industry. When focusing on sales outlets, the goal of..
