Just like any other separation, the process of rebranding can be difficult, but as a business evolves it is essential that its brand follows that progress. A brand change is warranted in obvious times such as when a business changes its name or it acquires another business, but here are some less obvious examples of when it may be time to move on from your current brand image.
Since many field organizations function as a mobile workforce, communication about client visits between managers and reps can be lost in translation. The misunderstanding that can happen with a..
If you are a reader of this blog then you know we spend a lot of time talking about how to make your field teams more efficient and effective, and how to leverage your field resources to provide..
This week, we spoke with Noel Bielawa who has been a sales representative for food product distributor Paul W. Marks for ten years. Bielawa shared his experience over the last decade in sales and..
As a society, we have been conditioned to reward based on a bell curve. Starting in secondary education and continuing into adulthood, it has been a long-standing belief that human performance..
One of the strategies small businesses can use to acquire and retain retail partners is optimized category management; that is, the effective managing of the vendor side of a relationship. Marketing..
In my last post I focused on the First Moment of Truth, when the consumer makes the decision to buy your product over a competitor’s, and the 3 F’s (Featured, Fresh and Findable) that position you to..
Sales are contingent upon the attitude of the salesman—not the attitude of the prospect.
(This is the third blog in a three-part series focusing on the character of the ideal, remote employee and how to effectively manage a team of remote workers.)
Competitive business managers should..
(This is the second blog in a three-part series focusing on the character of the ideal, remote employee and how to effectively manage a team of remote workers.)
Onboarding is generally described as..
(This is the first blog in a three-part series focusing on characteristics of ideal, remote employees and how to effectively manage employees remotely.)
Hiring remote workers is a challenging task...
