Holidays offer prime opportunities for businesses to promote their products and connect with their customers, and Valentine’s Day is no exception. In fact, this holiday weekend is projected to bring in the highest profits since 2007. Any business, no matter the size, can take advantage of social media to garner attention during this critical holiday. Check out these examples on how to use Facebook, Twitter, and Youtube to capture the..
The relationship between vendors and retailers will be shifting in 2015. According to marketing expert Toby Desforges, there will be a redefinition of category management in the new year. To better..
You did your research. You identified a need, explored all the solutions, and selected the perfect tool. So what is holding you back?
Managers have difficulty in introducing new software to their..
In 2015, a growing number of businesses are adopting mobile software solutions to streamline communication, increase accountability, and track the success of sales strategies. While this trend is..
A. G. Lafley drove success at P&G in large part through his focus on the two key “Moments of Truth” that consumer packaged goods must win in order to survive and thrive. The first moment is when the..
To take advantage of the consumer frenzy of Super Bowl XLIX this Sunday, big businesses are willing to shell out $4.5 million for a single 30 second, game-time advertisment. But small business have..
Third party merchandisers work to simplify the lives of their clients. By offering an outside service, they lift responsibility off the shoulders of product makers. Here’s a few reasons why third..
For many small and medium sized businesses (SMBs), attracting new retail partners is a continuous goal. Numerous strategies exist to gain new relationships, but one of the best ways to garner..
Technology is progressing, there’s no doubt about it. More companies are moving towards simplicity by adopting Bring Your Own Device (BYOD) policies. It’s the thinking behind BYOD, cutting out..
The beginning of the new year is always a great time to set new business goals. One goal you should take into consideration is regarding your employees. For 2015, you should look into creating a..
Business owners are faced with difficult, complex decisions each day. They become juggling masters, managing an ever-growing amount of tasks. Many owners focus on growing, building, and bringing in..
