Over the past month, you may have heard about the Food and Drug Administration (FDA) finalizing the new nutrition facts labeling laws for packaged food. Why would they update labeling? First, the label hasn’t been updated in more than 20 years. Just a quick comparison and to make you feel really old – that’s around the time that Amazon sold its first book.
When surfing the web or logging into social media accounts, consumers are usually aware that their every move is being tracked and analyzed, as evidenced by the appearance of advertisements tailored..
One challenge that scaling CPG companies face is their reliance on a geographically dispersed workforce to capture essential merchandising data from various retail locations around the country...
There’s no perfect time to scale your consumer packaged goods business, but as you begin to meet sales goals and build a strong financial buffer, you’re probably starting to think big. Increasing..
In the modern world, coaching is the single best way for a leader to improve a sales team's performance, and doing so is one of the best ways to gain a competitive advantage. However, today's..
The beverage industry is saturated with emerging companies trying to bring their drinks to retail. Aside from offering a high-quality product, having unique packaging is one way to attract consumers..
Making the decision to scale your CPG company is not just about crunching the numbers; it’s also about the people. Competent and committed employees are any business owner’s biggest asset, offering..
If your consumer packaged goods business has had local success, chances are you’re gearing up to expand into the national market. As you evaluate your distribution channels before the big jump, keep..
Millennials, or those aged 18-35, are now the largest consumer group in the world and are estimated to have the greatest spending power of any generation to date as of 2017. Needless to say, catering..
We previously discussed how a field rep spends his day. Now, let’s dive into how his field force manager spends his day.
A typical field force manager juggles multiple responsibilities at once, each..
It’s no surprise that employee productivity takes a nosedive come June. Warmer weather means that beach trips, baseball games and family barbecues are finally within reach; if only our jobs and..
