Many businesses focus their marketing efforts on self-promotion with a primary goal of increasing sales. While sales are important, this type of marketing approach ignores the customer experience. With millions of consumer packaged goods available for them to choose from, customers are quick to tune out marketing and advertising messages that are purely promotional. So how can your business shift gears to more easily attract its target..
In 2010, the Apple app store held approximately 130,000 apps. Today, there are over 1.5 million. That’s a 1,053% increase in just over five years, and the figures only keep growing. What's more, ..
It can be tempting for managers to remain vigilant over every activity their team members are performing, especially if the employees are working remotely. However, doing so will only breed feelings..
As a field representative, it's easy to feel like you’re part of a huge circus act. Every day you juggle prospective clients, current clients, attending training sessions, and reporting to managers...
Communication makes the world turn. Without healthy types of communication between every..
As a manager of a field team, you are expected to provide guidance to your sales team. Below are some examples of techniques and tools to help you improve your field team leadership and coach your..
For 3 weeks every spring, it feels like half the population disappears—traffic subsides, grocery aisles are deserted, and even some office chairs abandoned. Where do all of the people go?
Well, you..
For businesses trying to push products into retail stores, having a well organized retail line sheet to present is critical. The line sheet is a document that the business can hand over to a retail..
Every smart business owner knows the importance of KPIs (Key Performance Indicators). KPIs are metrics used to measure the success of a business, department, or individual against their goals. They..
Businesses have thousands of moving parts, and keeping track of what is actually important can often seem an insurmountable task for managers and small business owners. The reality of the situation..
Studies have shown that salespeople are most engaged and motivated when they are conducting core activities, such as talking to prospects or working towards closing a deal. Ambition Marketing..
