What’s the difference between marketing and sales? Ultimately, not much. Both aim to reach out to customers, keep them engaged, and foster long relationships with them. Marketing creates the personality of a brand and sales brings it to life for clients. The two go hand-and-hand as marketing is necessary to boost sales, and sales tend to self-market.
Throughout our blog, we’ve shared a handful of posts on field management KPIs mostly..
Last month at the Cannes Lions Festival of Creativity, Publicis Impetu, a top creative agency, won a silver Lion for their promotional packaging of Nike Frees.
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Getting your product into retail stores can be a daunting task. Shelf space is valuable real estate, as countless vendors are competing for a slice of the same pie. It’s important to remember that ..
Good packaging is an invaluable asset for any company that produces physical goods. Packaging design relays a message to consumers about not only the contents inside of the package, but also about..
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Even the most competent and seasoned sales professionals can run into roadblocks. During trying times, it’s up to sales managers to get their teams back on track. Josh Stevens of QuotaFactory shares..
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20.3 million viewers tuned in to watch the FIFA Women’s World Cup this yeat where the players put on a terrific show. One very overlooked aspect of the tournament, however, was the efficacy of the..
Its no secret that health foods have become increasingly popular in the past twenty years. Consumers who were once content using big household brand names are now hyper-aware of things like GMOs,..
For the past few years, the ease and convenience of an online purchase has turned ecommerce into a booming industry. When you get out of work at the end of the day, you no longer have to choose..
Managers become extremely frustrated when they have a team of competent field representatives, but lackluster sales and customer satisfaction levels. One explanation for these problems is ineffective..
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In today’s fast-paced business environment, the ability to be alert and flexible is a necessity for any company looking to stay a step ahead of the competition. Organizations cannot afford to have..
When luxury brands fail to provide more than just luxury, they confine their customers to the wealthiest 1%. This strategy focusing solely on exclusivity and inordinately high prices is becoming less..
