Retail audits are a critical component of a company’s overall retail execution strategy. They allow merchandisers to capture vital field data that affects the health of your business, such as retailer compliance, stock levels, and competitor activity. Moreover, managers are able to use data accumulated over time to make agile adjustments to their retail plan. Read on to learn more about three of the biggest rewards afforded by retail..
So, you have a great beverage recipe. Now what? It can be intimidating to approach taking your product to the next level and embarking on the journey of entrepreneurship. There’s a lot to think about..
The craft beer industry is booming in the United States, as it generated $22.3 billion in 2015 alone. Moreover, the industry experienced 12.8% growth in sales volume. Increased growth means increased..
Note: We've updated this with a new post that covers the biggest visual merchandising trends of 2018. To read the new post, follow this link!
Visual merchandising is a subset of retail merchandising..
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Field Activity Management is the art of managing and reacting to all of the moving parts a business has operating outside of a central office. The specifics of an operation will differ from industry..
A manager who supervises remote employees has a far different set of challenges than a supervisor whose employees are located in the office. Managers of remote employees do not have the option to..
Your company produces a delicious, refreshing product that you know consumers can’t wait to drink -- and buy. Even after you’ve perfected the product itself, its packaging, and decided how to market..
There have been many advances with the mobile device since it first launched but SMS has remained by it’s side. Text messaging has stayed reliable and efficient for almost as long as the mobile..
Over the past month, you may have heard about the Food and Drug Administration (FDA) finalizing the new nutrition facts labeling laws for packaged food. Why would they update labeling? First, the..
When surfing the web or logging into social media accounts, consumers are usually aware that their every move is being tracked and analyzed, as evidenced by the appearance of advertisements tailored..
One challenge that scaling CPG companies face is their reliance on a geographically dispersed workforce to capture essential merchandising data from various retail locations around the country...
