Grocery merchandisers need to step up their game to compete in an increasingly competitive marketplace.
Amid emerging trends, a diversifying industry and changing consumer preferences, it's more critical than ever for brands to make sure their merchandising strategies maximize revenue. But before merchandisers go out and try a bunch of tactics that won't necessarily work, here's how brands can tap into supermarket consumer preferences..
As the cosmetics industry continues to grow, so does the umbrella of cosmetics marketing. It now includes everything from customer engagement to digital merchandising. To make sure your efforts in..
Cosmetics sales in brick and mortar stores may be on the decline, but the majority of beauty purchases still come from department and drug stores. However, as online purchasing becomes more popular,..
In an industry that’s all about image, cosmetics merchandising plays an integral role in how customers view health and beauty products during their shopping experience. The visual merchandising..
If your company is experiencing a dip in sales, cross merchandising might be the answer to your troubles.
There are many tricks of the trade merchandisers use to attract customers to their displays..
Effective retail merchandising is key to the success of consumer goods products. Creating the right environment for a product is all about effective retail audits: making sure that everything about a..
Your favorite beauty products are coming to a college near you. The field of cosmetics merchandising is rapidly diversifying, and retail giants such as Barnes & Noble are on the forefront of this.. |
Retail audits are a critical component of a company’s overall retail execution strategy. They allow merchandisers to capture vital field data that affects the health of your business, such as..
So, you have a great beverage recipe. Now what? It can be intimidating to approach taking your product to the next level and embarking on the journey of entrepreneurship. There’s a lot to think about..
The craft beer industry is booming in the United States, as it generated $22.3 billion in 2015 alone. Moreover, the industry experienced 12.8% growth in sales volume. Increased growth means increased..
Note: We've updated this with a new post that covers the biggest visual merchandising trends of 2018. To read the new post, follow this link!
Visual merchandising is a subset of retail merchandising..
