Field Marketing

Field Marketing: What Is It? [Infographic]

Field marketing is an effective way of engaging with consumers and raising brand awareness, but the variety of responsibilities and actions it entails can seem overwhelming to anyone new to the..

Food and Beverage Merchandising: 3 Ways to Entice Shoppers

If you’re wondering why merchandising is important, consider this - over one-third of product volume is sold with merchandising support across 39% of CPG categories, including grocery. Hence,..

Packaging

The Essential Checklist for Food Product Labels [Checklist]

Food labels are a basic tool used by consumers when choosing food in stores. The information on the packaging label should be understandable, good quality printing, and must not be covered or..

Field Marketing

Trade Marketing Manager: Definition, Job Description, Salary, and More

Everyone knows about consumer marketing, but how are those companies getting those products in front of consumers in the first place? This is where trade marketing comes in. Trade marketing managers..

5 Tips to Modernize Your Apparel Merchandising Strategy

Anyone in apparel retail knows merchandising is one of the commandments of sales success. However, customers have seen all the tricks in the book. Spring cleaning means it might be time to spruce up..

Packaging

3 Tasty Tips to Improve Your Food Marketing Strategy

In a space with fierce competition, food companies rely on compelling marketing strategies to stay afloat. While a comprehensive food marketing strategy consists of several moving parts, there are..

Field Marketing

How to Improve Your Work in The Field [Infographic]

Being able to hold yourself accountable for your shortcomings at work is essential in every industry, and field marketing is no exception. To stay competitive in retail, field marketers need to be..

3 Expert Hacks to Get Accurate Retail Sales Data

As food and beverage manufacturers, you have to manage a two-part sales process. First up is the sale you make to retailers - the sale that most directly affects your bottom line. Then there’s the..

CPG Industry News

The Three R's of Consumer Sales Promotions: Risk Aversion, Reciprocity, and Reward

Businesses attempting to entice customers to purchase their product use a variety of consumer sales promotion techniques. We are all familiar with free samples, coupons, VIP memberships, BOGO sales..