The push for companies to reach lifestyle brand status has impacted most aspiring CPG industry disruptors in a big way. Why settle for a customer that uses your product once just to forget about you if, with some increased marketing focus, you could develop a bigger following who aligns with your brand in everything from social justice, to design philosophy, to ethical beliefs? As many companies aspire to reach these lofty goals,..
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At the latest Repsly Power Hour, I was chatting with someone from one of the country's fastest-growing breweries. When I asked him about the brand's plans for 2018, he told me they were set on..
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At every Repsly Power Hour, we dig in and get closer to the thriving food and beverage community in Boston. Earlier this year, we hosted Farmer Willie’s Ginger Beer, Grillo’s Pickles, and UNREAL..
When shopping for cosmetics, today’s customers look for a brand that appeals to a wide audience rather than just the stereotypical makeup-loving girl. Customers demand a brand that fulfils their..
It’s 2018 -- at this point you know building a brand-forward Instagram profile or Twitter feed is about way more than just putting a lot of content out there. Pulling off a head-turning social media..
Startups are everywhere these days, and not just in Silicon Valley. It seems like every new business is calling itself a startup, thereby riding the wave of positive vibes for these scrappy, 80-hour..
Earlier this year, we ranked the 25 Buzziest Beauty Brands of 2018, highlighting companies leading the way in social media engagement and community involvement in the cosmetics and beauty space...
Anyone and everyone who’s active in the natural food and beverage space knows about the Natural Products Expo. This year’s Expo West held in Anaheim, CA drew over 80,000 attendees and featured 3,000+..
When a brand reaches a point where it’s distributed nationally, cool things start to happen. You have the opportunity to augment your team with new skill sets, add budget to your yearly programming,..
Every industry has its Super Bowl, and for brands who sell at grocery stores there’s no doubt that’s Natural Products Expo West. For four days every March, more than 3,000 food and beverage brands..
Building an international brand - one that successfully straddles geographic borders - can be complex and risky. So to start, Canada would seem to be an obvious first choice for US companies who want..
