Anyone in apparel retail knows merchandising is one of the commandments of sales success. However, customers have seen all the tricks in the book. Spring cleaning means it might be time to spruce up your current apparel merchandising approach. From in-store to online, freshening up your marketing and sales tactics take a bit of experimenting. Here are five ideas to think about when reimagining how you merchandise!
Businesses attempting to entice customers to purchase their product use a variety of consumer sales promotion techniques. We are all familiar with free samples, coupons, VIP memberships, BOGO sales..
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A brand ambassador program is an extremely effective way of raising brand awareness and reaching a target audience. People assign meaning to the brands they like, and brand ambassadors help create..
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Field teams function like well oiled machines. They are a symphony of moving parts doing a myriad of tasks and activities. When it comes to representing your company, field marketers are the go-to..
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The old adage says, "If you can't measure it, you can't manage it." But collecting data on your business is only half the battle. Unless those "measurements" are also consistent, accurate, and..
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Retail shelf space is a hot commodity that thousands of manufacturers want a piece of. In an environment with razor-thin margins, retailers are highly selective about which new products they’re..
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Relationships of all kinds can be difficult to navigate, and the relationship between a brand representative and a retailer is no exception. Still, many reps, merchandisers, and salespeople forego..
Product demos are one of the most important drivers of growth for food and beverage companies - especially for those bringing a new product to market. They help brands connect with consumers and win..
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While our ancestors probably weren't contouring their faces or experimenting with minerals to develop the perfect highlighter, historians believe people have been engaging in various cosmetic..
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You have a great product, and you believe in your merchandising team. Your product is being sold in a few locations, but you feel ready to move onto bigger retailers. You head to the Walmart Supplier..
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You’ve dedicated seemingly endless hours to developing the perfect product, and now that product is being sold in a few locations. But you know your product is incredible, and you feel ready to move..
