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Insights and Studies

Data Stories: Three Types to Win More Retail Space

Melissa Sonntag

In the retail world, there’s no merit in scoring shelf space if you’re not able to keep it. That being so, retailers often conduct category reviews, where you’re given the task of proving your product’s worth to the retailer in order to keep your product in their store. 

As daunting as it might sound, a category review doesn’t have to feel like a trip to the principal’s office. The smartest brands use their reviews to actually..

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3 Min Read

Merchandising

Retail Audit Checklist: 37 Advanced Metrics to Track at the Shelf

Melissa Sonntag

For CPG companies selling at retail, retail audits are an important part of maintaining a strong shelf presence. This checklist covers 37 different metrics that you're reps should be measuring..

6 Min Read

Trade Promotion

The Ultimate Guide to Trade Promotions

Melissa Sonntag

Trade promotions are a rather loose category. In general, they are classified as any promotional approach that hits these two criteria:

  1. They are driven and planned (even if not wholly executed..
4 Min Read

Merchandising

Beer Sales And Merchandising Tips From an Industry Expert

Melissa Sonntag

Selling beer is easier said than done - you know that. Your team works hard to brew delicious beer and build a unique brand image. Your sales reps fight tooth and nail to get your cases in as many..

2 Min Read

Supply Chain Management

The Fundamental Checklist for Choosing a Liquor Distributor

Melissa Sonntag

With hundreds of distribution companies to choose from, how can you determine which is the best fit for your emerging liquor company?  This comprehensive checklist is designed to help decision..

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CPG SALES GUIDE

5 Ways to Identify Growth Opportunities and Prioritize Your Accounts

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4 Min Read

Insights and Studies

CPG Gurus Reveal Tips for Success

Melissa Sonntag

Knowledge is power -- but only if you have the right information. If your daily headaches come from managing relationships with retailers, staying in touch with representatives in the field, or..

3 Min Read

CPG Tools & Tech

4 Ways Generic Tools Are Hurting Your Team

Melissa Sonntag

When a field team is born, more often than not it’s an experiment -- just a few hardworking go-getters without a ton of resources. In those early days, generic business tools like Google Docs,..

10 Min Read

Insights and Studies

3 Types of Data You Need to Explode Sales in Your Highest Priority Accounts

Melissa Sonntag

For CPG brands mastering the retail channel is a massive opportunity, but those who have played in the space before know it takes a committed investment to reap the benefits. To make the most of..

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RETAIL EXECUTION eBOOK

The 3 Types of Data You Need to Explode Sales in Your Highest Priority Retailers

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4 Min Read

Insights and Studies

Guide to Using Point-of-Sale Data for Intelligent Retail Execution

Melissa Sonntag

One of the most basic tools CPG brands use to understand their position in the market is point-of-sale data. From the very first time a shopper put your product in their cart to the nationwide..

3 Min Read

Trade Promotion

These “Worst” Practices are Causing You to Lose Money on Promotions

Melissa Sonntag

We’ve all seen countless “best practice” lists that are designed to excite and motivate brands to reach new levels of success with their product promotions. While these lists are no doubt helpful,..

4 Min Read

Insights and Studies

How Top Brands are Managing Demand in the Era of COVID-19

Melissa Sonntag

In the age of the coronavirus pandemic, CPG brands are having an unexpected moment. While it seems like most of the world is at home waiting for the storm to pass, brands that sell essential goods..

3 Min Read

CPG Team Management

Why Your Reps Only Spend 38% of Their Time Generating Revenue

Melissa Sonntag

Most managers wouldn’t be shocked to find out that their reps aren’t spending 100% of their workday on revenue-generating activities. While their main goal is to sell, much of their workday is..

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