In-Flight Promotion Optimization: The Key to Growing National Accounts
With such a massive investment in trade promotions, it should be no surprise brands are looking for new ways to guarantee ROI.
But nearly 55% of promotions still failed to have an impact on sales. Why? Because 68% of brands lacked the tech they need to optimize their promotions.
This guide will show you how to get insight into in-store execution during promotional windows, so you can get the results you expect from your promotions.
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