Hey Alexa, What's a Merchandiser? (In 250 Words)

Hey Alexa, What's a Merchandiser? (In 250 Words)

Elise Renner

3 Min Read

Depending on who you ask, everyone might have a different definition of a merchandiser - some longer, and some more confusing, than others. In this post we'll give it to you straight in less than 250 words.

What Is a Merchandiser?

If we could channel Alexa, here's what she'd say:

A post shared by Amazon (@amazon) on Nov 20, 2016 at 10:54pm PST

Merchandisers are employed to keep product appealing to customers in a store. They travel from one store to another organizing displays, restocking product, and installing promotional items. Merchandisers are a brand's eyes and ears in the field, employed either by the brand itself or a third party.

Download this free guide to learn 10 retail merchandising best practices

What Does a Merchandiser Do?

To “merchandise” is to make a product irresistible to buyers. Merchandisers accomplish this by performing audits on existing products, maximizing facings, arranging visual displays, installing new promotions, and reporting back metrics on their work. Whether it’s bottled water or designer jeans, merchandisers make it look good enough to buy, and keep track of a product's status in a store.

Here’s What Merchandising Looks Like in Action:

How Can I Get In on This?

Check out sites such as Indeed.com for a variety of job listings. Identify companies you like and search their webpage for a “careers” tab. Growing companies are always looking to expand their teams in the field.

Other great resources include Bevnet in the food and beverage industry, careersinmusic.com in the music industry, and Drapers Jobs in the fashion industry.

That’s the job of a merchandiser in 250 words. Want to learn more? For a detailed job description, definition, salary and more, check out our blog here.

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Elise Renner

Elise is a Content Marketing Journalist at Repsly, Inc., currently studying public relations and political science at Boston University. Outside of work, Elise can be found drinking Health Ade's Pink Lady Apple kombucha and catching up on the news.

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