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How 74% of Brands Use Their Competitors to Sell More & Grow Faster

Elise Renner

Imagine a room full of 100 shiny, new food and bev brands. If you were to revisit this room in just two years, only 15 would be left standing. With so many companies competing for a spot on the shelf and in shoppers' homes, 85 percent of all new consumer products fail within two years.

Even for brands that have already "made it" and established themselves in their category, the fight for market share at the ever-shrinking number of..

The 4 Key Principles of Successful Retail Marketing

Elise Renner

What is retail marketing?

Retail marketing is the process of bringing a product directly to customers in a retail store. It involves the planning, promotion, and presentation of a product. Having a..

9 Min Read

Field Marketing

Product Demonstrator: Definition, Job Description, Salary, and More

Elise Renner

Wondering how to become a product demonstrator? First, you must read up on the role and responsibilities of the job. Though product demonstrators have been around since the invention of the wheel,..

7 Min Read

Face-to-Face Marketing: 4 Ways to Stand Out in a Digital Age [New Data]

Elise Renner

In today’s digital age, there is one thing technology can’t replace: personal communication.

Though virtual marketing has changed the game dramatically with the rise of social media, it can’t fully..

7 Min Read

What Is Field Marketing? Three Stories From The Field

Elise Renner

What Is Field Marketing?

Field marketing is a branch of direct marketing. It involves brand representatives going out into the “field” to put product in the hands of potential customers.

5 Ways to Identify Growth Opportunities and Prioritize Your Accounts

3 Min Read

Hey Alexa, What's a Merchandiser? (In 250 Words)

Elise Renner

Depending on who you ask, everyone might have a different definition of a merchandiser - some longer, and some more confusing, than others. In this post we'll give it to you straight in less than 250..