Congratulations to the winner of Repsly’s 100 Buzziest Brands ranking, Arctic Zero! We took a look at the food and beverage companies on Inc. Magazine’s Inc. 5000 list and ranked them based on their following across four social media platforms, plus the presence of any innovative marketing campaigns, notable awards, or charitable contributions to the community within the last six months.
Companies in the Top 100 are categorized as food brands, alcoholic beverage brands, non-alcoholic beverage brands, food service organizations, equipment provider, service providers, online retailers, and distributors. Arctic Zero took home gold as the buzziest brand in its category, in addition to ranking #1 overall on this year’s list.
Who is Arctic Zero, anyways?
Born in 2010, the frozen dessert company got its start when founder Greg Holtman noticed a lack of options for healthy sweet treats. Holtman remembers caring for his type1-diabetic mother and his family being unable to indulge in dessert, especially ice cream, because of all the artificial sweeteners and ingredients.
To combat this issue, Holtman created a line of Fit Frozen Desserts made from wholesome ingredients like hormone-free whey concentrate and monk fruit. Arctic Zero produces 300 calorie Chunky Pints, 150 calorie Creamy Pints and 80 calorie Dipped Bars, all of which are low glycemic, lactose free, GMO free. Many even come in gluten free flavors. It’s got all the indulgence, with zero compromise.
With sales riding high at a cool $26M, Arctic Zero is currently sold in over 14,000 retailers and is also available for purchase online from Amazon and their website.
Keeping it Cool in the Community
Aside from the brand's healthy tradition, the reason Arctic Zero topped our list is because they do so much more than just sell dessert. The brand is an active force in the community, partnering with influencers and sponsoring events across the country to share its story with the widest possible audience. Take, for example, their “Freedom Tour” which launched in the summer of 2017. The series included pit stops at events across the country where consumers could meet brand reps, and of course, try free samples. The tour even had its own accompanying Spotifly playlist.
A post shared by ARCTIC ZERO (@arcticzero) on
Arctic Zero has also partnered with yoga and fitness expert Katie Burke, who shares her secrets to a balanced lifestyle (which includes sweets) on the company’s blog in a video. Check it out below.
It was a busy year for Arctic Zero -- the brand also sponsored a music video for “The Pineapple Girl”, Emily Zeck. In her song “Two Cents”, she makes a bold statement against those who are quick to pass judgement using money and ice cream. Of course, she indulges in some Fit Frozen Desserts in her video.
Spreading Sweetness on Social Media
Arctic Zero uses social media to give consumers a more personal look into their brand. One example is this video posted on its YouTube channel, where users can see what makes the brand truly clean label.
Another cool initiative is their pint eating competition, whose entrants are all wellness advocates.
The brand also regularly shares recipe suggestions across its accounts. They host giveaways and other contests that encourage consumers’ participation. Fans are encouraged to like, follow, retweet, etc. for a chance to win free products or get some recognition.
Want to Learn More About Other Buzzy Brands?
Clearly, Arctic Zero has what it takes to take the industry by (ice) storm. Interested to see what other brands are making waves in the food and beverage space? Get the complete list of winners here. Know a brand that should’ve made the list? Let us know in the comments!
Victoria is a Marketing Associate at Repsly, where she leads the company's P.R. and social media efforts. You can also catch her prepping for slew of exciting industry events. A New England native, Victoria has spent time living in Italy and traveling throughout Europe before settling back in Boston. When she's not planning her next trip, V is probably tasting wine or brushing up on her Italian.