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Merchandising

Pro Tips For Using KPIs to Drive Performance

Victoria Vessella

As the adage goes, you can’t improve what you don’t measure. The use of key performance indicators (KPIs) across many different facets of business proves this point. Managers have come to rely on carefully curated metrics to determine the effectiveness of their teams, and ultimately their teams’ impact on profitability.

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3 Min Read

CPG Tools & Tech

3 Pro Tips for Leveraging Insights From Your Mobile CRM

Victoria Vessella

Today’s business software is more powerful, accessible, and user-friendly than ever. This is especially true of customer relationship management (CRM) software, which has rapidly morphed from a..

3 Min Read

Merchandising

Poor Retail Execution Can Cost You Plenty

Victoria Vessella

It’s no secret that retailers are facing constant disruption from the likes of omni-channel selling, direct-to-consumer models, e-commerce, mergers and acquisitions, and more.

Independent..

6 Min Read

Agile Field Sales: How to Empower Your Sales Reps to Win More Deals in the Field

Victoria Vessella

Any brand that relies on field sales teams to generate new business knows the importance of efficiency and relationship building. Wasted time traveling between accounts or frantically trying to..

5 Min Read

CPG Industry News

4 Pro Retail Execution Tips from BevNET Live Summer '18

Victoria Vessella

It’s always cool to hear industry veterans validating your philosophy. At Repsly, we’ve seen brands earn lucrative exits by being super detailed and data-driven in their approach to retail. And..

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CPG SALES GUIDE

5 Ways to Identify Growth Opportunities and Prioritize Your Accounts

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6 Min Read

CPG Industry News

5 Product Launches from Sweets & Snacks Expo You Won’t Want to Miss

Victoria Vessella

Every May, the National Confectioners Association produces its flagship trade show, aptly titled the Sweets & Snacks Expo. Held in Chicago, this three-day event features 800 exhibitors and draws a..

6 Min Read

CPG Industry News

Biggest Trends for Beauty Brands from The Makeup Show NYC

Victoria Vessella

One of my favorite parts about my job is that I get to travel the country for trade shows and conferences in a wide variety of industries. With a renewed focus on the cosmetics space, I had the..

6 Min Read

CPG Industry News

Three Takeaways for Brands From the First FOOD EDGE Summit

Victoria Vessella

At our last Power Hour, we saw how much of a lively food and beverage ecosystem there is in Boston (by the way, it’s not too late to sign up for the next one on May 17!). We can attribute that to..

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RETAIL EXECUTION eBOOK

The 3 Types of Data You Need to Explode Sales in Your Highest Priority Retailers

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10 Min Read

CPG Industry News

Expo West 2018: Recap

Victoria Vessella

Anyone and everyone who’s active in the natural food and beverage space knows about the Natural Products Expo. This year’s Expo West held in Anaheim, CA drew over 80,000 attendees and featured..

8 Min Read

Client Management

Secrets to Scaling from a Cult-Favorite Kombucha Brand

Victoria Vessella

When a brand reaches a point where it’s distributed nationally, cool things start to happen. You have the opportunity to augment your team with new skill sets, add budget to your yearly..

5 Min Read

Field Marketing

Interview: Beverage Brand Founder on Using What You’ve Got to Grow

Victoria Vessella

On a recent trip to the West Coast, we had the opportunity to connect with Fernando Lopez, founder of beer cocktail mix brand I Love Micheladas. As co-proprietor of a traditional Oaxacan..

11 Min Read

Client Management

Hear from a CPG Expert on Why L.A. is Ripe for Emerging Brands

Victoria Vessella

Emerging food and beverage brands care about growth. Knowing this, we set out to find out what it takes to launch a brand from its early stages to national distribution. We recently sat down with..

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