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3 Min Read

Merchandising

Poor Retail Execution Can Cost You Plenty

Victoria Vessella

It’s no secret that retailers are facing constant disruption from the likes of omni-channel selling, direct-to-consumer models, e-commerce, mergers and acquisitions, and more.

Independent..

Victoria Vessella

Victoria Vessella
Victoria is a Marketing Associate at Repsly, where she leads the company's P.R. and social media efforts. You can also catch her prepping for slew of exciting industry events. A New England native, Victoria has spent time living in Italy and traveling throughout Europe before settling back in Boston. When she's not planning her next trip, V is probably tasting wine or brushing up on her Italian.
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Recent Posts

6 Min Read

Agile Field Sales: How to Empower Your Sales Reps to Win More Deals in the Field

Victoria Vessella

Any brand that relies on field sales teams to generate new business knows the importance of efficiency and relationship building. Wasted time traveling between accounts or frantically trying to..

5 Min Read

CPG Industry News

4 Pro Retail Execution Tips from BevNET Live Summer '18

Victoria Vessella

It’s always cool to hear industry veterans validating your philosophy. At Repsly, we’ve seen brands earn lucrative exits by being super detailed and data-driven in their approach to retail. And..

6 Min Read

CPG Industry News

5 Product Launches from Sweets & Snacks Expo You Won’t Want to Miss

Victoria Vessella

Every May, the National Confectioners Association produces its flagship trade show, aptly titled the Sweets & Snacks Expo. Held in Chicago, this three-day event features 800 exhibitors and draws a..

6 Min Read

CPG Industry News

Biggest Trends for Beauty Brands from The Makeup Show NYC

Victoria Vessella

One of my favorite parts about my job is that I get to travel the country for trade shows and conferences in a wide variety of industries. With a renewed focus on the cosmetics space, I had the..

6 Min Read

CPG Industry News

Three Takeaways for Brands From the First FOOD EDGE Summit

Victoria Vessella

At our last Power Hour, we saw how much of a lively food and beverage ecosystem there is in Boston (by the way, it’s not too late to sign up for the next one on May 17!). We can attribute that to..

6 Min Read

CPG Tools & Tech

Agile Reporting: How Field Teams Are Shaving Hours Off Reporting Time

Victoria Vessella

You know how it goes. You spend hours each week trekking through email threads and one-off spreadsheets trying to make sense of what’s going on in your accounts. Sometimes that data is missing key..

10 Min Read

CPG Industry News

Expo West 2018: Recap

Victoria Vessella

Anyone and everyone who’s active in the natural food and beverage space knows about the Natural Products Expo. This year’s Expo West held in Anaheim, CA drew over 80,000 attendees and featured..

8 Min Read

CPG Industry News

Secrets to Scaling from a Cult-Favorite Kombucha Brand

Victoria Vessella

When a brand reaches a point where it’s distributed nationally, cool things start to happen. You have the opportunity to augment your team with new skill sets, add budget to your yearly..

6 Min Read

Field Marketing

Interview: Beverage Brand Founder on Using What You’ve Got to Grow

Victoria Vessella

On a recent trip to the West Coast, we had the opportunity to connect with Fernando Lopez, founder of beer cocktail mix brand I Love Micheladas. As co-proprietor of a traditional Oaxacan..

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