As the adage goes, you can’t improve what you don’t measure. The use of key performance indicators (KPIs) across many different facets of business proves this point. Managers have come to rely on carefully curated metrics to determine the effectiveness of their teams, and ultimately their teams’ impact on profitability.
It’s no secret that retailers are facing constant disruption from the likes of omni-channel selling, direct-to-consumer models, e-commerce, mergers and acquisitions, and more.
Independent dealers..
Any brand that relies on field sales teams to generate new business knows the importance of efficiency and relationship building. Wasted time traveling between accounts or frantically trying to..
Anyone and everyone who’s active in the natural food and beverage space knows about the Natural Products Expo. This year’s Expo West held in Anaheim, CA drew over 80,000 attendees and featured 3,000+..
When a brand reaches a point where it’s distributed nationally, cool things start to happen. You have the opportunity to augment your team with new skill sets, add budget to your yearly programming,..
5 Ways to Identify Growth Opportunities and Prioritize Your Accounts
Emerging food and beverage brands care about growth. Knowing this, we set out to find out what it takes to launch a brand from its early stages to national distribution. We recently sat down with..
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This December, we had the chance to leave the Boston winter behind for the sun and surf of Santa Monica for BevNET’s annual live show. (If you’re not familiar with BevNET, picture 700+ beverage..
Health and beauty brands know that consistency matters. Making sure your brand image and messaging looks and feels the same across retailers helps it stick in shoppers’ minds. Consistency is also..
The 3 Types of Data You Need to Explode Sales in Your Highest Priority Retailers
If you’ve read our blog before, you know we work with thousands of brands who are vying to take over their category. Whether they’re just breaking into a new segment or gearing up to unseat a..
What does your products’ shelf presence say about your brand? A lot, actually. The store shelf is often shoppers’ first point of interaction with your products, so how they’re merchandised can make..
![There's Some Cool Psychology Behind Impulse Buys [Infographic]](https://www.repsly.com/hs-fs/hubfs/1._Stock_Photos/Free_Stock_Photos/Optimized-shopping-2411667_1920.jpg?width=480&height=252&name=Optimized-shopping-2411667_1920.jpg)
You’d be surprised why shoppers buy the way that they do. If your brand is in a sales slump, you can benefit from tapping into these tendencies to move products off the shelf faster. Getting..
