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Pro Tips For Using KPIs to Drive Performance

Packaging

Pro Tips For Using KPIs to Drive Performance

Victoria Vessella

As the adage goes, you can’t improve what you don’t measure. The use of key performance indicators (KPIs) across many different facets of business proves this point. Managers have come to rely on carefully curated metrics to determine the effectiveness of their teams, and ultimately their teams’ impact on profitability.

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3 Min Read
Poor Retail Execution Can Cost You Plenty

Poor Retail Execution Can Cost You Plenty

Victoria Vessella

It’s no secret that retailers are facing constant disruption from the likes of omni-channel selling, direct-to-consumer models, e-commerce, mergers and acquisitions, and more.

Independent dealers..

9 Min Read
Secrets to Scaling from a Cult-Favorite Kombucha Brand

Client Management

Secrets to Scaling from a Cult-Favorite Kombucha Brand

Victoria Vessella

When a brand reaches a point where it’s distributed nationally, cool things start to happen. You have the opportunity to augment your team with new skill sets, add budget to your yearly programming,..

5 Min Read
How 3 Cosmetics Brands Use Their Gondolas to Win at Retail

How 3 Cosmetics Brands Use Their Gondolas to Win at Retail

Victoria Vessella

Health and beauty brands know that consistency matters. Making sure your brand image and messaging looks and feels the same across retailers helps it stick in shoppers’ minds. Consistency is also..

6 Min Read
The 3 P's of Shelf Presence

Packaging

The 3 P's of Shelf Presence

Victoria Vessella

What does your products’ shelf presence say about your brand? A lot, actually. The store shelf is often shoppers’ first point of interaction with your products, so how they’re merchandised can make..

CPG Sales Guide

5 Ways to Identify Growth Opportunities and Prioritize Your Accounts

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11 Min Read
There's Some Cool Psychology Behind Impulse Buys [Infographic]

Packaging

There's Some Cool Psychology Behind Impulse Buys [Infographic]

Victoria Vessella

You’d be surprised why shoppers buy the way that they do. If your brand is in a sales slump, you can benefit from tapping into these tendencies to move products off the shelf faster. Getting..

10 Min Read
The Ultimate Playbook For Retail Sales: From C-Store to Big Box

Client Management

The Ultimate Playbook For Retail Sales: From C-Store to Big Box

Victoria Vessella

Do you remember how you met your best friend? Chances are, you guys didn’t form the bond that you have now overnight. Taking time to get to know each other and create something meaningful between the..

7 Min Read
Repsly Announces 100 Buzziest Food & Beverage Brands

Insights and Studies

Repsly Announces 100 Buzziest Food & Beverage Brands

Victoria Vessella

Just announced! We're revealing our 2017 list of the 100 Buzziest Food & Beverage Brands, ranking the year's fastest-growing brands by the buzz and conversation they stir up.  

We started with the top..

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The 3 Types of Data You Need to Explode Sales in Your Highest Priority Retailers

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13 Min Read
Socrates’ Advice For Moving Your Products Off The Shelf Faster

Socrates’ Advice For Moving Your Products Off The Shelf Faster

Victoria Vessella

Getting your products on the shelf is one thing, but getting them off the shelf again is another one of those things that keeps sales managers up at night. When your products stand still on the..

4 Min Read
5 Ways a Competitive Audit Will Help You Sell More

5 Ways a Competitive Audit Will Help You Sell More

Victoria Vessella

It’s no secret that competition in the food and beverage space is fierce. With over 21,000 food manufacturers in U.S. alone, it seems as if new brands are popping up next to yours on the shelf every..

8 Min Read
Win More Shelf Space Using a Retail Competitive Analysis [Free Toolkit]

CPG Tools & Tech

Win More Shelf Space Using a Retail Competitive Analysis [Free Toolkit]

Victoria Vessella

Competition is inevitable in any industry, and it’s only getting more fierce. For brands concerned about the impact competitors will have on sales, it’s important to keep a finger on the pulse of the..

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