Many brands focus heavily on getting as wide of a distribution as possible. But a product on a shelf does not equal instant success. In fact, quite the contrary -- sometimes it's not about the number of retailers you’re in, but rather the quality of those retailers. What do we mean by quality? To put it simply, it might make more sense to be sold in a single high-volume store than a dozen low traffic doors.
Without CPG analytics at the center of a business strategy, business decisions will be made on little more than a hunch -- and in today’s competitive market, a hunch simply doesn’t cut it.
![8 Retail Merchandising Tips These Sales Experts Swear By [Video]](https://www.repsly.com/hs-fs/hubfs/frankfeatureimage.png?width=480&height=252&name=frankfeatureimage.png)
What comes to mind when you think of merchandising? Is it eye-catching window displays and holiday promotions? Or maybe cross-merchandising and dump bins? While these things surely contribute to a..
As a competitive CPG company, you already know the retail “best practices” of fighting for facings, creating eye catching displays, and getting shoppers to demo your products. But despite all of..
![Product Distribution Strategy: The Ultimate Guide [Infographic]](https://www.repsly.com/hs-fs/hubfs/Repsly%20Web/Blog%20and%20Email/Blog%20Graphics/Channels%20of%20Distribution.png?width=770&height=404&name=Channels%20of%20Distribution.png)
When expanding into new markets, the best brands know that staying on top of their entire sales process is critical to sealing the deal. But how can you stay on top of your sales process if you..
Running a business is all about trial and error, which makes mistakes inevitable. Still, some mistakes can cost you more than others. When it comes to territory management, many managers do not..
It’s 2018, and as a brewer, you feel like you’re drowning in beer -- and not in a good way. At this point in the game, there are over 5,000 breweries in the U.S., and that number will only continue..
When it comes to the food and beverage space, product placement mattersbig time. Customers shouldn't have to play “Where’s Waldo” trying to find your product in a store. If it’s not easy to find,..
When we think about “success” in the food and beverage space, we often think of establishing a national presence on the same shelves as industry leaders and our biggest competitors. While getting..
![3 Questions with Dan Morad of Critical Mass Group [Video]](https://www.repsly.com/hs-fs/hubfs/5._Images/1._Blog/Owned%20Photos/Screen%20Shot%202017-09-21%20at%2010.07.22%20AM.png?width=480&height=252&name=Screen%20Shot%202017-09-21%20at%2010.07.22%20AM.png)
Supply chain management, marketing, and sales are the cornerstones to any CPG business. Nobody knows this better than Dan Morad ofCritical Mass Group, a startup founder and beverage industry expert.
Let's be real: Developing a pricing strategy is a major pain in the you-know-what.
The truth is, pricing a product is not just a matter of finding a magic number; it is a matter of understanding..
