A poorly executed strategy can cost you up to 25% in sales. In order to achieve the ROI you are looking for, it's important to remember that the success of your retail execution strategy relies heavily on the processes you use to achieve your goals. But what exactly are the processes you should be using, and how do you make sure the methods you use to implement them are better than your competitors’?
Did you know that a Nielsen study revealed that 55% of trade promotion dollars fail to increase market share or category growth for brands and retailers? The truth is, when it comes to measuring the..
So, your retail promotion strategy isn’t working out the way you’d hoped, and you aren’t quite sure why. Next time, you could anticipate out of stocks before they happen, understand the underlying..
![How to Use Point of Purchase Advertising to Boost Sales [Checklist]](https://www.repsly.com/hs-fs/hubfs/IMG_7236_2-min.jpg?width=480&height=252&name=IMG_7236_2-min.jpg)
When’s the last time every single item in your shopping cart was on your list? You’re not alone. Seventy percent of purchasing decisions happen at the point of purchase, meaning brands have a huge..
It is normal to be confused when it comes to understanding the difference between point of purchase (POP) and point of sale (POS). Not only do they sound really similar, but they actually do have a..
The point of purchase, or POP, is any part of a store where a customer engages with your product. POP displays themselves are displays that exist separate from the standard aisle shelf, effectively..
When it comes to visual merchandising, retail displays are where most of the action happens. Knowing the different types of retail displays and how they are used across a variety of product..
![The Ultimate Guide to Visual Merchandising [Examples]](https://www.repsly.com/hs-fs/hubfs/5._Images/1._Blog/Mel%20stuff/wine%20outlet.jpg?width=480&height=252&name=wine%20outlet.jpg)
90% of information sent to the brain is visual. This means that when it comes to selling at retail, the way you present your product will notably influence buyer decision making. So how do you make..
50% of consumers are likely to switch brands if a company doesn’t anticipate their needs via a proper merchandising strategy. Based on marketing research by San Diego State University Professor Iana..
![How to Use CPG Data Analytics to Grow Your Brand [Infographic]](https://www.repsly.com/hs-fs/hubfs/aisle-bags-buy-811110-min.jpg?width=480&height=252&name=aisle-bags-buy-811110-min.jpg)
In the CPG space, it seems like everyone is talking about data. From sales data to field activity data, store-level data to marketwide syndicated data, understanding how CPG data insights can help..
Tracking business metrics can show not only where your business has been, but where it should go in the future. For data-driven brands, business metrics can be divided into distinctthree types of..
