In the retail world, there are three main metrics brands focus on to measure the success of their retail execution: sales, distribution, and velocity. Sales focuses on the unit or dollar amount of the product being sold; distribution focuses on where the product is being sold; velocity focuses on how quickly the product is being sold where it is available.
CPG companies need to put an emphasis on strong retail execution to stand out on the shelf. Still, plenty of brands struggle to execute at retail, and as a result experience lost opportunities and..
A poorly executed strategy can cost you up to 25% in sales. In order to achieve the ROI you are looking for, it's important to remember that the success of your retail execution strategy relies..
Did you know that a Nielsen study revealed that 55% of trade promotion dollars fail to increase market share or category growth for brands and retailers? The truth is, when it comes to measuring the..
So, your retail promotion strategy isn’t working out the way you’d hoped, and you aren’t quite sure why. Next time, you could anticipate out of stocks before they happen, understand the underlying..
![How to Use Point of Purchase Advertising to Boost Sales [Checklist]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/IMG_7236_2-min.jpg?width=480&height=252&name=IMG_7236_2-min.jpg)
When’s the last time every single item in your shopping cart was on your list? You’re not alone. Seventy percent of purchasing decisions happen at the point of purchase, meaning brands have a huge..
It is normal to be confused when it comes to understanding the difference between point of purchase (POP) and point of sale (POS). Not only do they sound really similar, but they actually do have a..
The point of purchase, or POP, is any part of a store where a customer engages with your product. POP displays themselves are displays that exist separate from the standard aisle shelf, effectively..
When it comes to visual merchandising, retail displays are where most of the action happens. Knowing the different types of retail displays and how they are used across a variety of product..
![The Ultimate Guide to Visual Merchandising [Examples]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/5._Images/1._Blog/Mel%20stuff/wine%20outlet.jpg?width=480&height=252&name=wine%20outlet.jpg)
90% of information sent to the brain is visual. This means that when it comes to selling at retail, the way you present your product will notably influence buyer decision making. So how do you make..
50% of consumers are likely to switch brands if a company doesn’t anticipate their needs via a proper merchandising strategy. Based on marketing research by San Diego State University Professor Iana..
