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CPG Tools & Tech

Demo and Sales Executive Shares Secret to 75% Growth

Frank Brogie

Merchandising, sales, and demo teams are the unsung heroes of CPG marketing. From winning new retail placements to driving sales at face-to-face events, retail services firms can have a huge impact on a brand’s growth and success at the point of sale.

But as deep an impact sales and demo teams can have on a brand’s retail strategy, they’re often limited by just how much of that impact they can prove to their clients. Without a clear..

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2 Min Read

CPG Tools & Tech

What Is POS Data? Definition and Free Guide

Frank Brogie

One of the most basic tools CPG brands use to understand their position in the market is point-of-sale data. From the very first time a shopper put your product in their cart to the nationwide..

1 Min Read

CPG Tools & Tech

How to Use POS Data for Intelligent Retail Execution [Free Guide]

Frank Brogie

One of the most basic tools CPG brands use to understand their position in the market is point-of-sale data. From the very first time a shopper put your product in their cart to the nationwide..

1 Min Read

CPG Tools & Tech

Behind The Brand: Highlights From Expo East 2018

Frank Brogie

At this year's Natural Products Expo East conference, we caught up with some of our favorite brands to get a behind-the-scenes look at what's driving their growth at retail. Check out the highlights..

8 Min Read

CPG Tools & Tech

How to Use Syndicated CPG Data to Maximize Velocity at Retail

Frank Brogie

In the last decade, Daiya Foods has ridden the natural foods wave on the back of their vegan cheese products, growing from half a million in revenue in 2007 to an impressive $168 million in 2018,..

6 Min Read

CPG KPIs & Reporting

Agile Reporting: How to Save Time While Uncovering Trends From the Field

Frank Brogie

You know how it goes. You spend hours each week trekking through email threads and one-off spreadsheets trying to make sense of what’s going on in your accounts. Sometimes that data is missing key..

15 Min Read

30 Powerful Point of Purchase Displays to Make Your Products Pop

Frank Brogie

Executing well at retail is something that every brand must master if they want to succeed.  Once customers are already in the store, how do you get them to interact with and eventually buy your..

6 Min Read

CPG Tools & Tech

How to Get Closer to Your Field Team Without Slowing Them Down

Frank Brogie

If you have a team in the field, you know they offer your brand a huge advantage. Through your team, you can support every one of your accounts with a personal relationship, and can control the way..

2 Min Read

Merchandising

How to Use Merchandising to Become Your Retailer's Favorite Supplier [Podcast]

Frank Brogie

At the latest Repsly Power Hour, I was chatting with someone from one of the country's fastest-growing breweries. When I asked him about the brand's plans for 2018, he told me they were set on..

8 Min Read

Repsly News

Repsly Celebrates 70 Customers at Expo West!

Frank Brogie

Every industry has its Super Bowl, and for brands who sell at grocery stores there’s no doubt that’s Natural Products Expo West. For four days every March, more than 3,000 food and beverage brands..

4 Min Read

CPG KPIs & Reporting

Milk Makeup's Secret Weapon for Merchandising at Sephora  

Frank Brogie

For brands who rely on sales in Sephora and Ulta, education and merchandising are key. That’s why earlier this year, Milk Makeup made a big decision to gain a competitive advantage in Sephoras..

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