In the last decade, Daiya Foods has ridden the natural foods wave on the back of their vegan cheese products, growing from half a million in revenue in 2007 to an impressive $168 million in 2018, with distribution in every major grocery and natural food store.
Their number one secret to accelerating that growth? Data.
“Data is our biggest selling tool,” says Barry Anderson, Director of U.S. Retail Sales at Daiya.
“Most grocery..
You know how it goes. You spend hours each week trekking through email threads and one-off spreadsheets trying to make sense of what’s going on in your accounts. Sometimes that data is missing key..
Executing well at retail is something that every brand must master if they want to succeed. Once customers are already in the store, how do you get them to interact with and eventually buy your..
If you have a team in the field, you know they offer your brand a huge advantage. Through your team, you can support every one of your accounts with a personal relationship, and can control the way..
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At the latest Repsly Power Hour, I was chatting with someone from one of the country's fastest-growing breweries. When I asked him about the brand's plans for 2018, he told me they were set on..
For brands who rely on sales in Sephora and Ulta, education and merchandising are key. That’s why earlier this year, Milk Makeup made a big decision to gain a competitive advantage in Sephoras..
To kick off 2018, we brought a bunch of Boston’s best minds in food and beverage to our office to talk about one of the hottest topics of 2018: disruption. (In fact, we just talked about this very..
Just a few weeks ago, we celebrated the long-awaited move to our new office space alongside some of our favorite local brands. Once we had a chance to sample some of their newest flavors of beer,..
Choosing and tracking the right KPIs for each member of your team is important — focus on the wrong ones and you could be leaving money in potential sales on the table, but align your team with the..
You can’t manage what you can’t measure. This is not news to you. You’re tracking a few KPIs for your team, but how do you know they’re the right ones? Or, are they even enough? When your metrics..
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Sales is a tough job -- especially when you're selling in the field. Sometimes a situation calls for being tough and authoritative, and other times you must be compassionate and lend a listening ear...
