Featured
10 Keys to Expanding Your Retail Footprint

CPG Tools & Tech

10 Keys to Expanding Your Retail Footprint

Frank Brogie

Successful brands today know how important it is to make their products available online (headline-grabbing meal replacement drink Soylent managed to raise $75 million after four years of only online selling), and see the value in building a loyal local following (Nantucket Nectars had to fight for success on Cape Cod and the islands before launching into the national spotlight). Yet, breaking into (and mastering!) regional or..

Subscribe now to get the latest from Repsly Blog!

11 Min Read
The Ultimate Guide to Effective Merchandising Displays

Merchandising

The Ultimate Guide to Effective Merchandising Displays

Frank Brogie

Successful merchandising is the driving factor behind sales. But how much does each component of merchandising impact your sales growth and in what way? By evaluating your field reps’ performance..

3 Min Read
3 Expert Hacks to Get Accurate Retail Sales Data

3 Expert Hacks to Get Accurate Retail Sales Data

Frank Brogie

As food and beverage manufacturers, you have to manage a two-part sales process. First up is the sale you make to retailers - the sale that most directly affects your bottom line. Then there’s the..

7 Min Read
3 Common Retail Execution Mistakes and How to Avoid Them [New Data]

CPG Industry News

3 Common Retail Execution Mistakes and How to Avoid Them [New Data]

Frank Brogie

Although more brands are prioritizing retail execution, an overwhelming majority aren't able to hit their goals in the field, according to new data from the Promotion Optimization Institute

As many..

3 Min Read
Field Operations Manager: Definition, Job Description, Salary, and More

Field Marketing

Field Operations Manager: Definition, Job Description, Salary, and More

Frank Brogie

Companies that use field teams to merchandise, market, and sell their products often rely on a field operations manager to organize and optimize their strategy. But field operations managers do more..

3 Min Read
Field Sales Representative: Job Description, Salary, & More

Field Sales

Field Sales Representative: Job Description, Salary, & More

Frank Brogie

Looking for a new job as a field sales representative? Building a field sales team? Whether your goal is to build a career in sales or make your living managing a remote sales team, here's everything..

3 Min Read
How to Sell to Home Depot

How to Sell to Home Depot

Frank Brogie

Home Depot is one of the most well-known home improvement chains in the country, and it can provide you with a solid base of new consumers to sell to. But before you try your luck at getting your..

1 Min Read
The 5 Spot Rule For Alcohol Merchandising [Infographic]

The 5 Spot Rule For Alcohol Merchandising [Infographic]

Frank Brogie

Merchandising is an essential part of any successful beverage brand's retail strategy. Having your logo, promotional materials, and products front and center make it easy for casual shoppers to..

4 Min Read
Brand Manager: Definition, Job Description, Salary, and More

Field Marketing

Brand Manager: Definition, Job Description, Salary, and More

Frank Brogie

No matter how successful your products, it's always a challenge to stand out from competitors in your market. Unfortunately, having the highest quality product available isn't always enough to..

4 Min Read
Medical Device Sales: Definition, Job Description, Salary, and More

Field Sales

Medical Device Sales: Definition, Job Description, Salary, and More

Frank Brogie

Selling medical devices into doctors' offices and healthcare systems isn't easy. It takes a skilled sales rep with experience in the medical industry to close deals while navigating a hopital's..

3 Min Read
How to Sell to Walmart

How to Sell to Walmart

Frank Brogie

Getting your products into a big retailer can bring your business to the next level.

Making the leap from small stores to well-known retailers can make a huge difference for a company, but it's no..

Page 3