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Accountability

Avoid the Summer Slump: Keeping Employees Engaged

Amanda McGuinness

Beginning from our early days in school, we are conditioned to think that the moment the calendar hits June we are free of all responsibilities. From that moment on, we assume our positions on the beach and at backyard barbeques, not thinking about assignments or deadlines until late August rolls around. Eventually though, this changes. If you don’t show up to work for the months of June, July, and August chances are you won’t have..

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3 Min Read

Accountability

Remote Employees 101: How To Manage Your Field Team

Amanda McGuinness

The movie, Office Space, is about a man who dislikes sitting at his desk everyday. When it came out in 1999, Peter Gibbons, the protagonist, worked here:

4 Min Read

Insights and Studies

Sell Something Boring? Be Funny

Amanda McGuinness

Political policy is complicated and not something you want to hear as soon as you roll out of bed at 5:00 am in the morning. Yet, while I’m getting ready in the morning, I often find myself..

3 Min Read

Insights and Studies

The Buyer's Journey: Need a Map?

Amanda McGuinness

Today’s consumers have all of the information they need at their fingertips. People no longer need to be interrupted by brands with information on a new product. When they need such a product,..

3 Min Read

Field Marketing

Advocate Marketing: Finding Your Brand Ambassadors

Amanda McGuinness

In life, it always feels good to have someone on your team. This person is usually a friend who enjoys your company and shares a similar set of values or personality with you. In business, this is..

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CPG SALES GUIDE

5 Ways to Identify Growth Opportunities and Prioritize Your Accounts

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2 Min Read

Technology

Using Social Networks for Small Business

Amanda McGuinness

The digital nation of Facebook hosts the largest, most diverse population in the world. If it were a country, it would be the most populated one on Earth. 1.39 billion people log into Facebook..

4 Min Read

Insights and Studies

Sales Advice: Gems From "The Office"

Amanda McGuinness

If you ask me what comes to mind  when I think “salesperson” it’s three people: Jim Halpert, Dwight Schrute, and Michael Scott, of NBC’s “The Office.” I probably watch too much TV. All three of..

3 Min Read

Merchandising

Make Your Health Brand Pop Against the Competition

Amanda McGuinness

Its no secret that health foods have become increasingly popular in the past twenty years. Consumers who were once content using big household brand names are now hyper-aware of things like GMOs,..

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RETAIL EXECUTION eBOOK

The 3 Types of Data You Need to Explode Sales in Your Highest Priority Retailers

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3 Min Read

Merchandising

How to Capitalize on New Product Packaging

Amanda McGuinness

An entrepreneur has an idea for a great new product. Furthermore, the great new product has a great mission behind it and a clear niche market. They make the product, get it in stores, and eagerly..

2 Min Read

Technology

The (Somewhat) Perfect Harmony: E-Commerce and Brick & Mortar

Amanda McGuinness

For the past few years, the ease and convenience of an online purchase has turned ecommerce into a booming industry. When you get out of work at the end of the day, you no longer have to choose..

2 Min Read

Team Building

Keeping a Happy Workforce: Employee Retention

Amanda McGuinness

As a manager, you need to be sure that your team is making deadlines, meeting quotas, representing your brand, and more. However, as a manager you also need to look out for your team to ensure..

3 Min Read

Insights and Studies

Myth Buster: Who Are the Best Leaders?

Amanda McGuinness

Good leadership makes for good business in many ways. Good leaders can pass on insight, experience, and vision to those who work for them. However, becoming a good leader and developing leadership..

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