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4 Min Read
Sell Something Boring? Be Funny

Insights and Studies

Sell Something Boring? Be Funny

Amanda McGuinness

Political policy is complicated and not something you want to hear as soon as you roll out of bed at 5:00 am in the morning. Yet, while I’m getting ready in the morning, I often find myself playing..

5 Min Read
Sales Advice: Gems From

Insights and Studies

Sales Advice: Gems From "The Office"

Amanda McGuinness

If you ask me what comes to mind when I think “salesperson” it’s three people: Jim Halpert, Dwight Schrute, and Michael Scott, of NBC’s “The Office.” I probably watch too much TV. All three of these..

4 Min Read
Make Your Health Brand Pop Against the Competition

Make Your Health Brand Pop Against the Competition

Amanda McGuinness

Its no secret that health foods have become increasingly popular in the past twenty years. Consumers who were once content using big household brand names are now hyper-aware of things like GMOs,..

3 Min Read
How to Capitalize on New Product Packaging

Packaging

How to Capitalize on New Product Packaging

Amanda McGuinness

An entrepreneur has an idea for a great new product. Furthermore, the great new product has a great mission behind it and a clear niche market. They make the product, get it in stores, and eagerly..

CPG Sales Guide

5 Ways to Identify Growth Opportunities and Prioritize Your Accounts

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3 Min Read
The (Somewhat) Perfect Harmony: E-Commerce and Brick & Mortar

Technology

The (Somewhat) Perfect Harmony: E-Commerce and Brick & Mortar

Amanda McGuinness

For the past few years, the ease and convenience of an online purchase has turned ecommerce into a booming industry. When you get out of work at the end of the day, you no longer have to choose..

3 Min Read
Keeping a Happy Workforce: Employee Retention

Team Building

Keeping a Happy Workforce: Employee Retention

Amanda McGuinness

As a manager, you need to be sure that your team is making deadlines, meeting quotas, representing your brand, and more. However, as a manager you also need to look out for your team to ensure they..

1 Min Read
Eight Start-Up Stereotypes (Infographic)

Insights and Studies

Eight Start-Up Stereotypes (Infographic)

Amanda McGuinness

Last summer, I found myself enthralled by the hilarity of HBO’s Silicon Valley. I tuned in every Sunday to see what would become of my favorite pretend tech start-up. It was funny, a bit crude, a..

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The 3 Types of Data You Need to Explode Sales in Your Highest Priority Retailers

RETAIL EXECUTION eBOOK

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3 Min Read
Field Rep Essentials: Being Self Motivated

CPG Team Management

Field Rep Essentials: Being Self Motivated

Amanda McGuinness

Sales is an umbrella term that encapsulates multiple different tactics for selling. Two popular forms of sales representatives are those who make sales over the phone and virtual web demos (inside..

5 Min Read
Inside Sales vs Outside Sales: Which is Right for You?

Insights and Studies

Inside Sales vs Outside Sales: Which is Right for You?

Amanda McGuinness

Companies typically run their field sales operations on either an inside sales model or an outside sales model. Both operations are crucial to territory management, which is the process of assigning..

3 Min Read
Traditional CRM vs. Mobile CRM: Choosing a CRM Software You Will Use

Technology

Traditional CRM vs. Mobile CRM: Choosing a CRM Software You Will Use

Amanda McGuinness

When I was in fifth grade and the brand new, first generation iPod mini came out, I had to have it. It was trendy, cool, and came in blue. Previously when I wanted to listen to music, I borrowed my..

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