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3 Keys to Happy, Motivated Employees

Team Building

3 Keys to Happy, Motivated Employees

Amanda McGuinness

Creating a fun, motivating, and intellectually nurturing work environment is pivotal to having productive and engaged employees. When people no longer feel satisfied in their professional setting, productivity and overall morale drops. For managers and other higher ups, employee engagement usually boils down to how efficiently employees are meeting quotas and employee retention. However, to get to the heart of the matter, it is best to..

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4 Min Read
Field Team of Dreams: Being an All-Star Manager

CPG Team Management

Field Team of Dreams: Being an All-Star Manager

Amanda McGuinness

Every year baseball fans get to enjoy watching the best of the best come together, regardless of their home-team affiliation in theAll-Star Game. This year’s game takes place today, July 14th, and..

3 Min Read
Big Data: A Big Impact on Productivity

CPG Tools & Tech

Big Data: A Big Impact on Productivity

Amanda McGuinness

Today there are a few buzzwords that get tossed around a lot in the business sphere. Chief among them is “big data.” In fact, big data can be read about in almost any sphere. Big data, as defined by ..

3 Min Read
Lessons From Shark Tank: 3 Traits Investors Seek in Entrepreneurs

Accountability

Lessons From Shark Tank: 3 Traits Investors Seek in Entrepreneurs

Amanda McGuinness

If you're an entrepreneur with an idea that you’re passionate about, you will go to great lengths to make it a reality. Typically, this means finding investors who share a similar passion for making..

4 Min Read
5 Biggest Time Wasters in the Field

Accountability

5 Biggest Time Wasters in the Field

Amanda McGuinness

When you're trying to run a profitable business and are reliant upon product sales to do so, what would you want your salespeople to spend most of their time doing? If you answered selling then..

3 Min Read
5 Reasons You Shouldn't Build a Custom App

Technology

5 Reasons You Shouldn't Build a Custom App

Amanda McGuinness

People have become accustomed to having everything they need immediately at their fingertips. This may seem unreasonable, but today if you cannot give your clients instant gratification it reflects..

3 Min Read
The Undeniable Power of POP Ads

The Undeniable Power of POP Ads

Amanda McGuinness

When you walk into the grocery store, typically you know what you are looking for. You may have a list typed out on the notepad of your smartphone, go for the old school paper list, or you just..

3 Min Read
Getting Noticed: SEO, WOM, and Crowdsourcing

Technology

Getting Noticed: SEO, WOM, and Crowdsourcing

Amanda McGuinness

When you are looking for a new product or service, where do you go for suggestions? The Internet? Friends? Customer reviews? Some people may go to all three, but many rely on just one. If you are..

3 Min Read
Applying B2C Success in Real-Time to B2B Strategy

Insights and Studies

Applying B2C Success in Real-Time to B2B Strategy

Amanda McGuinness

What are your five favorite smartphone apps (set aside the ones that ship with the phone like text, email, camera…)?  Flipping through my home pages the ones I use the most are

1. Uber

2. Waze

3. Wigo

3 Min Read
Three Branding Techniques for Higher Customer Engagement

Field Marketing

Three Branding Techniques for Higher Customer Engagement

Amanda McGuinness

We all know that today, as consumers, we encounter advertising everywhere we go. At some point, we start tuning it out. It is no longer enough for an ad to simply say “this is my product, this is..

3 Min Read
Maximize Efficiency Through an Organized Schedule

CPG Team Management

Maximize Efficiency Through an Organized Schedule

Amanda McGuinness

Before you can set up a display, run a promotion, or vie for the best shelf space, you have to show up to the retailer meeting. When busy, it is something so secondary that it can easily be..

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